AEO/GEO Specialist (AI Search)

Location: Remote in AZ, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, or VA; office option available in Boston.

Salary: $60,000–$70,000 per year.

Company

hirify.global is a Boston-based integrated digital marketing agency serving venture-backed startups, public companies, nonprofits, and other organizations through data-driven strategy and brand-focused creative.

What you will do

• Audit SEO and AI visibility and create prioritized strategies for enterprise, Fortune 500, and multi-location clients.
• Develop content strategies using keyword and prompt research, competitor analysis, and content and citation gap analysis.
• Execute technical and on-page SEO in CMS backends, including crawlability, rendering, site speed, structured data, AI crawler access, bot management, and answer-focused page content.
• Lead off-page, digital PR, reviews, directories, community, reputation management, and local listings strategies.
• Define AI visibility KPIs, tracked prompt sets, engine coverage, citation rates, and reporting alongside organic performance; separate AI traffic in GA4 and distinguish measured from inferred data.
• Present recommendations to client stakeholders and executives, set realistic expectations, and partner with account managers on strategic delivery.

Requirements

• 1+ years of SEO experience in an agency environment, including enterprise or multi-location clients.
• Hands-on AEO experience, including client AI visibility work and the ability to explain how Google AI Overviews, ChatGPT, Perplexity, and Gemini retrieve, select, and cite sources.
• Expert-level proficiency with GA4, Google Search Console, Semrush, Screaming Frog, or similar analytical tools.
• Experience with GA4 and Google Tag Manager, including troubleshooting tracking and isolating AI referral traffic.
• Ability to analyze organic search and AI visibility data and make specific recommendations.
• Experience with WordPress, Shopify, and comparable CMS platforms; Looker Studio dashboard creation and client presentation experience.
• Experience with project management software and managing and mentoring a small team.
• Resourcefulness, initiative, and a track record of SEO campaigns with measurable results.
• Working knowledge of Yext, Moz Local, BrightLocal, Birdeye, or similar tools, plus daily use of AI tools for research and analysis with judgment to verify outputs.

Nice to have

• Experience with AI visibility platforms such as Profound, Semrush AI Toolkit, Ahrefs Brand Radar, or similar.
• Online reputation management, digital PR, or earned media experience.
• Working knowledge of HTML, CSS, and JavaScript, including the effect of JavaScript rendering on search and AI crawler visibility.
• Experience with Adobe Analytics, Conductor, or Lumar, formerly DeepCrawl.
• SQL, Python, or API skills for analysis at scale, such as BigQuery or the Search Console API.

Culture & Benefits

• Remote workplace with an option to work from the Boston office or remotely from the listed US states.
• Paid vacation increasing with tenure, 14 company holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401(k) plan with a 4% Safe Harbor employer match after one year, plus financial literacy services.
• Employer-supported medical, dental, and vision coverage, FSA access, life insurance, and short-term disability coverage.
• Commuter benefits and continuing education through webinars, cohort-based learning, digital courses, and conference funding.
• Collaborative, inclusive environment focused on diversity, equity, inclusion, belonging, and employee development.