Marketing Lead (Mobile Gaming)

Location: Remote from any country within European time zones; remote options explicitly listed for Europe, Poland, Ukraine, and Spain.

Company

hirify.global develops award-winning mobile and desktop games, including RAID: Shadow Legends and Mech Arena, for a global player base.

What you will do

• Own RAID: Shadow Legends’ marketing vision, strategy, priorities, and short- and long-term growth plans.
• Define KPIs, monitor performance, evaluate effectiveness, and drive continuous improvement.
• Plan and forecast the marketing budget and recommend investments aligned with business objectives and senior leadership.
• Coordinate User Acquisition, Creative, Product Marketing, CRM, Influencer Marketing, and other functions.
• Develop marketing plans for launches, major updates, campaigns, partnerships, and other growth opportunities.
• Analyze market trends, competitors, player behavior, audience insights, and the game’s mechanics, economy, and roadmap; present recommendations and results to senior leadership.

Requirements

• 5+ years of marketing experience in mobile gaming, with demonstrated strategy ownership and measurable results.
• Strong understanding of mobile gaming, free-to-play economics, player lifecycle, and marketing performance metrics.
• Experience in marketing strategy, budget planning, performance management, and go-to-market execution.
• Broad understanding of User Acquisition, Creative, Product Marketing, CRM, and other marketing disciplines.
• Strong analytical, financial, and strategic thinking with data-driven decision-making.
• Excellent cross-functional leadership, communication, and stakeholder management skills.
• English at Upper Intermediate level or higher.

Nice to have

• Experience with midcore or hardcore mobile games, including RPGs, strategy games, or shooters.
• Experience with established live-service games and global marketing campaigns.
• Experience with entertainment IP collaborations or strategic partnerships.
• Previous senior marketing leadership experience within a gaming studio or publisher.

Culture & Benefits

• Officially registered full-time employment.
• 20–26 days of paid leave depending on the country of employment registration.
• Medical support for employees and children, including paid sick leave when the employee or child is ill.
• Individual development plans, regular feedback, professional seminars, workshops, courses, and internal training.
• Gym membership reimbursement, psychologist counseling, and English classes.
• Benefits may vary by country.