Director, Digital Sales Market Development

Location: Madrid, Spain; fully onsite at an assigned hirify.global office with a daily commute required

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

What you will do

• Identify high-value untapped micro-segments and territories across Europe using data, intent signals, and industry insights.
• Develop territory strategies, market-entry plans, sales plays, and repeatable market-development motions aligned with regional growth objectives and hirify.global’s 2030 strategy.
• Translate market needs, industry trends, and customer insights into commercial offerings, value propositions, and GTM packages with Product, CMS, VAS, and Solutions teams.
• Lead targeted digital sales plays, outreach flows, omnichannel demand creation, qualification, and follow-up with B2B Marketing and BDRs.
• Design pilots, establish success metrics, test hypotheses, and scale successful commercial motions while optimizing ROI, conversion, and pipeline velocity.
• Build data-driven GTM insights with Data Analysts, standardize best practices, and drive adoption of processes, tools, playbooks, and AI-enabled sales motions across Europe.

Requirements

• Strong analytical capability with proven experience using CRM, intent data, market insights, and segmentation models.
• Prior experience in a full-cycle demand role or a related field focused on direct client sales.
• Experience designing or executing digital-first sales plays or multi-channel demand programs.
• Ability to turn market intelligence into actionable commercial recommendations based on performance and business-growth projections.
• Solid understanding of B2B GTM models, preferably in financial services, technology, SaaS, or payments.
• Exceptional communication skills and the ability to influence and inspire cross-functional leaders.

Nice to have

• Curiosity about markets, customer behavior, and emerging commercial patterns.
• Builder mentality with a hands-on, entrepreneurial approach to experimentation and iteration.
• Experience influencing senior stakeholders and driving adoption of transformation.
• Ability to navigate ambiguity while delivering structure and clarity in high-velocity, cross-functional, data-centered environments.
• Passion for AI-enabled GTM and scaling work that previously required substantial manual effort.
• Ability to motivate and energize others; knowledge of the payments industry.

Culture & Benefits

• Work in a global payments technology environment focused on creating impact at scale.
• Benefits may include medical, dental, and vision coverage, pension, life insurance, annual leave, and a wellness program.
• The position may be eligible for bonus, equity, and potential sales incentive payments.
• hirify.global provides accommodations on request for candidates participating in the selection process.