Senior Product Manager (AI)

Location: Canada; remote, hybrid, or in-office within the country of employment. Occasional travel for team and leadership meetings. Applicants must be legally eligible to work in Canada.

Target base compensation: $155,000–$175,000 CAD per year, varying by location, local market, experience, and expertise.

Company

hirify.global provides vertically tailored SaaS solutions, payments, marketing technology, and customer experience applications for service-based businesses. EverPro supports home and field service companies, while Invoice Simple helps businesses manage invoicing, payments, and customer workflows.

What you will do

• Build and lead the new Lifecycle Growth squad, setting its strategy, roadmap, experimentation rhythm, and delivery direction.
• Own post-purchase onboarding across iOS, Android, and web, helping subscribers send their first invoice and receive their first payment faster.
• Drive adoption of payments, recurring invoices, reminders, and other high-value features that increase product engagement.
• Own subscription retention and churn, including failed renewals, plan and billing experiences, reactivation, and win-back programs.
• Use AI and customer data to personalize onboarding, in-app guidance, and lifecycle messaging by customer industry, behavior, and goals.
• Partner with engineers, design, data, Lifecycle Marketing, Payments, and Customer Experience to define metrics, run experiments, and turn customer signals into product improvements.

Requirements

• 8+ years of product management experience, including 2+ years owning growth, activation, retention, or lifecycle outcomes.
• Recent hands-on use of AI-assisted prototyping or coding tools, with readiness to demonstrate something personally built.
• Demonstrated measurable gains in activation, engagement, retention, or churn for consumer, SMB, or self-serve subscription products.
• Strong experimentation skills, including opportunity sizing, rigorous test design, and decision-making from results.
• Comfort running independent analysis with data tools such as Amplitude, Looker, or SQL.
• Clear communication and the ability to align a squad and cross-functional partners around shared goals.
• Ability to make trade-offs, commit to dates, ship frequently, and own results.

Nice to have

• Experience with mobile subscriptions, app-store billing, and lifecycle tools such as Braze or Segment.
• Experience with payments, fintech, or financial products.

Culture & Benefits

• Flexibility to work in-office, remotely, or in a hybrid format within the country of employment.
• Wellness benefits including an annual wellness stipend.
• Three weeks of vacation at the start, one paid volunteer day, and two floating holidays.
• Professional development investment, an Employee Stock Purchase Program, and an RRSP with a 4% company match.
• AI tools may be used in accordance with company policies covering confidentiality, data security, intellectual property, accuracy, and human review.