Creative Strategist & Producer (AI Healthcare)

Location: Berlin, Germany; workplace type: onsite.

Company

Builds an AI receptionist for medical practices and is expanding into new medical specialties, countries, and products.

What you will do

• Shape creative strategy by researching target groups, competitors, and ad performance, then develop ideas, hooks, and angles for practice owners.
• Write scripts for UGC-style ads, testimonials, and product demos.
• Plan and run shoots with customers, the internal team, and creators.
• Edit videos and design static ads independently, producing fresh creatives and variations every week.
• Test creative hypotheses with performance marketing, analyze results, and apply learnings to future concepts.
• Produce organic content for Instagram, LinkedIn, and other channels, including repurposed shoot material, while tracking new formats and platform features.

Requirements

• Experience producing paid-social content, ideally performance ads for Meta, at a startup, agency, or as a freelancer.
• Ability to understand and improve hooks, angles, conversions, and the reasons an ad performs or fails.
• Understanding of how effective organic content on Instagram and LinkedIn differs from advertising.
• End-to-end production skills covering scripting, shooting, editing, and design, including confident use of cameras, lighting, and audio equipment.
• Results-driven approach with consistently high-quality delivery and a portfolio demonstrating capabilities.
• Hands-on attitude and willingness to handle all production tasks.
• Fluent German and English, written and spoken.

Nice to have

• Performance-ad experience with measurable results and portfolio numbers.

Culture & Benefits

• Small, talent-dense, tech-driven team with a fast-paced, high-intensity working style and strong team spirit.
• Competitive base salary plus participation in a VSOP program.
• Creative autonomy, rapid responsibility growth, and direct visibility into campaign impact.
• High-quality shooting, lighting, and audio equipment provided when needed.
• Learning opportunities at the intersection of AI and healthcare, with team growth opportunities.
• Urban Sports Club membership, Lunchit lunch subsidy, daily company-covered team dinners, and regular team events and offsites.