Paid Social Specialist (iGaming)

Location: Newcastle Upon Tyne, UK; hybrid work with 3 days per week at the office and 2 days at home

Company

hirify.global operates across the iGaming industry with more than 2,000 employees in 19 offices worldwide.

What you will do

• Plan, execute, manage, and optimize Paid Social campaigns across Meta, Snapchat, X, TikTok, Reddit, and similar platforms.
• Run campaigns across casino, live casino, and sports betting verticals for multiple brands.
• Analyze campaign metrics, implement channel solutions, and run regular A/B tests aligned with goals and KPIs.
• Work with platform partners, technology vendors, Marketing, Brand, Creative, AdTech, and Central Marketing teams.
• Navigate tracking and attribution systems, expand incrementality testing, and activate CRM data for segmentation and lookalike modeling.
• Maintain compliance with regional advertising regulations while monitoring platform updates, new ad formats, and emerging media opportunities.

Requirements

• 1–2 years of experience in Paid Social or a broader digital marketing role, either client-side or agency-side.
• Hands-on experience with some of Meta, Snapchat, X, TikTok, and/or Reddit.
• Basic knowledge of Paid Social best practices covering technical execution, performance delivery, creative guidelines, and tools.
• Strong analytical mindset with confidence identifying growth opportunities.
• Excellent communication and interpersonal skills, with the ability to work independently and collaboratively.
• Fluent English, written and spoken, is essential.

Nice to have

• Gaming industry experience.
• Professional experience with Tableau, Looker, Google Analytics, Appsflyer, or similar analytics tools.

Culture & Benefits

• Hybrid working with 3 office days and 2 home-working days per week.
• Workation benefit for up to 4 weeks per year, subject to terms and conditions.
• 28 days of paid leave plus public and bank holidays in England.
• Pension contributions matched up to 6%, BUPA healthcare, and a cashback plan for dental, optical, and other treatments.
• £250 annual wellbeing allowance, free onsite parking, snacks and drinks, team meals, sporting events, and quarterly team activities.
• Additional benefits include up to 6 months of full-pay maternity leave, cycle-to-work scheme, and gym discounts.

Hiring process

• Submit a CV in English because English is the company working language.