Creator In Residence (Instagram)

Location: Hybrid in San Francisco or Los Angeles, United States

Company

hirify.global builds AI video technology that enables people to create studio-quality videos with AI avatars in any language.

What you will do

• Own Instagram short-form content end to end, including the editorial calendar, formats, publishing cadence, and creative quality bar.
• Analyze Instagram trends, sounds, hooks, pacing, and formats, then turn them into repeatable content concepts.
• Appear on camera as a recurring face of hirify.global's Instagram, host formats, react, and work alongside the company's avatars.
• Direct founders, teammates, creators, and avatars; write and direct avatar performances as character-led content rather than product demos.
• Launch a new format weekly, evaluate reach, shares, saves, retention, and follower growth, and adjust the content accordingly.
• Make the final creative decision on every piece and collaborate with brand, product marketing, avatar, editing, and production teams.

Requirements

• 3+ years of experience making short-form social content, including experience in a brand or team setting.
• A portfolio demonstrating repeated viral performance and real reach on a personal or brand account.
• An audience of 50k+ on Instagram, TikTok, or YouTube, or experience running an account that achieved this scale.
• Strong consumer content instincts, creative taste, and the ability to explain and defend creative decisions.
• Experience leading a team or crew and making decisions that others execute.
• Deep familiarity with current social sounds, formats, hooks, trends, and audience behavior.
• Strong on-camera ability and experience directing on-camera talent, founders, and avatars.
• Working knowledge of CapCut, Premiere, or similar editing software, with the ability to refine the final stage of an edit.
• Ability to interpret reach, shares, saves, and retention data and change creative based on performance.

Nice to have

• Experience creating AI-generated or avatar-led content that retains audience attention.
• Experience building a recurring series or character that audiences return to.
• Experience growing a brand account from zero in a crowded category.
• Experience creating for a startup, technology product, or the creator economy.

Culture & Benefits

• Creative work follows a 15/80/5 model: the role owns concept development and final creative approval while the team handles production.
• Real creative authority with no committee-based creative review or extended approval chain.
• Close collaboration with brand, product marketing, avatar, editing, and production teams.
• Competitive salary, equity, health coverage, and required production equipment.
• Hybrid work arrangement in San Francisco or Los Angeles.

Hiring process

• Success in the first 90 days includes launching a consistent avatar daily series, increasing Instagram reach and shares, establishing a repeatable breakout format, and changing how the team evaluates creative.