Content Designer (AI)

Location: San Francisco or New York City, United States

Salary: $240K–$300K

Company

Perplexity builds AI-powered applications with web, mobile, desktop, and voice experiences.

What you will do

• Design and write in-product language for UI copy, flows, onboarding, notifications, empty states, errors, education, and voice experiences.
• Partner with product designers, engineers, PMs, research, brand, and marketing to shape flows, information architecture, terminology, and product voice.
• Make AI and agent behavior understandable, including actions, limitations, explanations, and requests for user input.
• Write and refine prompts and system instructions, define response styles, and establish quality standards, evaluation criteria, datasets, and reviewer guidance for AI-generated content.
• Build content frameworks, voice and tone guidelines, patterns, and terminology in the design system; use research, data, and experiments to improve comprehension, activation, and task completion.
• Collaborate on internationalization and review copy in code, shipping language changes directly when appropriate.

Requirements

• 5+ years of experience in content design, UX writing, or product design, shipping software at scale.
• An excellent portfolio showing how language shaped product decisions, including the problem, options, shipped language, results, and personal role.
• Strong UX fundamentals in interaction design, information architecture, usability, and accessibility.
• Good product judgment about priorities, scope, and user value.
• Exceptional writing and editing skills across precise interface copy, explanations, and naming.
• Hands-on AI fluency, including prompt writing, working with LLMs, and judging AI-generated content quality.
• Systems thinking and experience building scalable content frameworks, style guides, or terminology.
• Clear communication with designers, engineers, and leaders about content decisions and tradeoffs.
• Commitment to shipping high-quality software.

Nice to have

• Experience designing content for AI products, assistants, agents, or conversational interfaces.
• Experience with prompt engineering, model evaluations, or research on model behavior.
• Experience across consumer and enterprise products, including admin, permissions, privacy, and billing flows.
• Comfort editing strings, reviewing pull requests, or prototyping with AI tools.
• Experience with localization and writing for global audiences.

Culture & Benefits

• Work on the Design Systems team with cross-functional partners across product, engineering, research, brand, and marketing.
• Emphasis on end-to-end ownership, range, and measurable product impact.
• Directly contribute to AI product language, model behavior, and scalable content standards.

Hiring process

• Submit portfolio work showing the problem, explored options, shipped language, results, and personal contribution.
• Include examples of AI-related work such as prompts, evaluations, or content designed for model output.