Head of Marketing Vision Care Benelux

Location: Mechelen, Belgium; the role is based from the Mechelen office.

Company

hirify.global is a global eye care company focused on helping people see brilliantly through innovation in vision care.

What you will do

• Define and execute the Vision Care marketing strategy across the Benelux region, supporting sales, market share, profitability, and brand equity objectives.
• Lead, coach, and develop a high-performing marketing team while promoting innovation, accountability, collaboration, and continuous improvement.
• Drive portfolio and brand performance through customer-centric marketing plans, competitive analysis, market insights, and product lifecycle management.
• Manage marketing investments, forecasts, and business performance metrics to optimize return on investment and sustainable growth.
• Collaborate with Commercial, Medical Affairs, Regulatory Affairs, Finance, Supply Chain, and International Marketing teams.
• Build relationships with key customers, opinion leaders, and external stakeholders across the Benelux region.

Requirements

• Degree in Marketing, Business Administration, Life Sciences, or a related field preferred.
• 8+ years of marketing experience, including significant leadership experience within a related industry; marketing experience must have been gained within the last 5 years.
• Experience in digital marketing, strategic marketing, portfolio management, brand development, commercial execution, and people leadership.
• Strong analytical, financial, and business planning skills, including experience managing budgets, forecasts, and performance metrics.
• Ability to influence cross-functional stakeholders, lead through change, think strategically, and inspire high-performing teams.
• Excellent communication and stakeholder management skills.
• Fluency in English required.

Nice to have

• Dutch and/or French language skills.

Culture & Benefits

• Significant autonomy and leadership exposure in the Benelux Vision Care marketing strategy.
• Opportunity to lead a talented team and work on projects affecting business growth, customer engagement, and patient outcomes.
• Collaborative, purpose-driven environment centered on innovation, development, and teamwork.