Senior User Acquisition Manager (Search Ads)

Location: Remote; applicants from any country are welcome if located within approximately ±4 hours of CET

Company

hirify.global creates and operates consumer products across health, education, and entertainment.

What you will do

• Own paid search acquisition end to end across Google Ads and Microsoft Ads, including planning, launch, optimization, scaling, reporting, and documentation.
• Run web conversion and mobile app campaigns for iOS and Android, optimizing installs, in-app events, subscriptions, and purchases toward value.
• Manage budget allocation, account structure, keywords, bidding, campaign types, audiences, devices, geographies, and scaling opportunities.
• Build a high-velocity testing program for ad copy, assets, landing pages, and bidding strategies with clear hypotheses and kill/scale rules.
• Maintain conversion tracking, enhanced and offline conversions, conversion value imports, Consent Mode, attribution, MMP data, SKAdNetwork, and ATT measurement.
• Protect account health, resolve policy issues, diagnose performance changes, collaborate with platform representatives, and use Claude, scripts, automation, and the Google Ads API to accelerate operations.

Requirements

• 5+ years of hands-on paid search or user acquisition experience.
• Proven experience promoting web conversion campaigns and mobile apps on Google, including App Campaigns, App Store and Google Play funnels, and iOS and Android measurement.
• Strong hands-on experience scaling Google Ads across Search, Performance Max, and App campaigns, plus Microsoft Ads experience adapting campaigns rather than only importing them from Google.
• Deep knowledge of smart and value-based bidding, keyword and match-type strategy, and search term mining.
• Hands-on experience with GA4, Google Tag Manager, enhanced and offline conversions, and Consent Mode.
• Experience with MMPs such as AppsFlyer, Adjust, Singular, or similar, and with SKAdNetwork and ATT-era measurement.
• Direct hands-on ownership of paid search budgets of $1M+ per month.
• Strong understanding of subscription and app economics, including LTV, ROAS, payback windows, cohorts, and value-based optimization.
• Experience handling disapprovals, appeals, suspensions, advertiser verification, account recovery, and prevention of policy issues; strong testing discipline, measurement rigor, daily use of Claude or other AI tools, and end-to-end ownership with minimal supervision.

Nice to have

• Experience with Apple Search Ads.
• Experience with Google Ads scripts, the Google Ads API, or automated bidding and reporting tools.
• Experience with AI or consumer-subscription products, web-to-app subscription funnels, or strict platform policies such as subscription disclosure and ROSCA-type rules.

Culture & Benefits

• Remote work environment with flexible work arrangements and work-life balance.
• Unlimited paid time off and paid national holidays.
• Company-provided MacBook for employees who need one.
• Flexible independent contractor agreement with autonomy and entrepreneurial flexibility.
• Work is aligned with Central European Time, with approximately ±4 hours of overlap required.
• Fast-paced environment focused on ambitious goals, ownership, impact, and professional growth.