Associate Growth Manager (Web)

Location: Hybrid in Istanbul, Turkey

Company

hirify.global builds category-leading consumer AI apps for mobile and web at global scale, with 600M+ downloads, 60+ apps, and more than 400 builders across Barcelona and Istanbul.

What you will do

• Own the marketing of a web product and execute end-to-end user acquisition strategies.
• Develop, test, and optimize creative concepts by generating ideas, proposing hypotheses, monitoring implementation, and providing feedback.
• Manage and optimize campaigns across Google, Meta, TikTok, LinkedIn, RTB, and other advertising networks.
• Build relationships with external partners and agencies and manage collaborations with ad network teams.
• Build and monitor BI dashboards, analyze performance, and ensure campaigns meet target KPIs while scaling.
• Collaborate with the product team on user motivations, monetization strategies, and broader growth initiatives.

Requirements

• At least 1 year of performance marketing experience.
• Hands-on campaign management experience across Google Ads, including Search, Display, and YouTube, as well as Meta, TikTok, LinkedIn, RTB, and similar platforms.
• Strong communication and presentation skills, including the ability to translate complex data into actionable insights.
• Strong analytical and problem-solving skills.
• Strong written and verbal English communication skills.

Nice to have

• Experience with Google measurement tools such as GA4 and mobile measurement partners such as Adjust and/or AppsFlyer.
• Knowledge of user attribution and conversion tracking across multiple channels.
• Understanding of big data environments, preferably BigQuery.
• Experience with Google Tag Manager.

Culture & Benefits

• Full-time employment in a fast-growing, bootstrapped and profitable product company with a hybrid work setup.
• Competitive compensation, unlimited private health insurance, meal and public transportation support, and unlimited vacations.
• MacBook, iPhone 15 Pro, peripherals, an adjustable desk, a 4K screen, software subscriptions, and other required equipment.
• Training budget, English course support, gym membership support, psychological counseling, and additional well-being services.
• Pet adoption support, parent support, free breakfast, healthy snacks, an on-site coffee shop, gaming area, massage room, and weekly happy hours.
• Flexible scheduling focused on productivity rather than tracking every minute on site.

Hiring process

• Submit a CV or LinkedIn profile; a short personal introduction may also be provided.
• The process may include a case study, Talent & Culture interview, technical interview with the future team lead, and reference check.