CRM Executive (Sports Betting)

Location: Stoke-On-Trent, England, United Kingdom. Hybrid working requires 2 days in the office per week. London is also listed as an available location.

Company

hirify.global Group operates hirify.global, hirify.global Bet, and Virgin Bet across sports media and sports betting.

What you will do

• Design multi-channel CRM campaigns across email, push, in-app, SMS, and Rich Inbox, aligned with sporting events, product updates, and promotional launches.
• Create campaign briefs covering objectives, audiences, channels, content, and KPIs, and coordinate required assets with Promotions, Design, and Insights.
• Own day-to-day decisions for BAU and ad hoc campaigns; QA, test, and deploy campaigns accurately and on time.
• Coordinate with Marketing, Content, Legal & Compliance, Promotions, Design, and Customer Support on campaign assets, timelines, and user readiness.
• Monitor campaign performance and audience behaviour against KPIs including open and click rates, daily actives, conversion, and turnover.
• Analyse campaign results and present key takeaways and learnings to the CRM Lead and wider team.

Requirements

• Competence managing multi-channel campaigns across email, push, SMS, and Rich Inbox.
• Comfortable using Excel for data analysis and reporting, and working with campaign briefs, marketing calendars, and QA processes.
• Understanding of CRM personalisation, segmentation, and customer journey optimisation.
• Keen interest in sports and the sporting calendar.
• Highly organised and detail-oriented, with the ability to manage multiple campaigns simultaneously.
• Excellent communication and cross-functional collaboration skills.
• Analytical, inquisitive, proactive, and accountable, with a strong focus on timely, high-quality delivery.
• Enthusiastic about learning and development in a fast-paced CRM environment.

Nice to have

• Experience using a CRM platform such as Optimove, XtremePush, or Braze.

Culture & Benefits

• Hybrid working for all staff with flexible working opportunities.
• Company performance bonus, private healthcare, Employee Enhanced Assistance, and life assurance at three times salary.
• Enhanced family leave, including maternity, shared parental, adoption, and paternity leave.
• Contributory pension plan and subsidised gym membership.
• Access to exclusive Virgin offers and experiences, plus daily snacks, quality coffee, soft drinks, and regular social activities.