Media Strategy & Planning Specialist (Sonic)

Location: Atlanta Support Center, United States of America

Company

hirify.global is a multi-brand restaurant company operating more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

What you will do

• Maintain media planning flowcharts, budget trackers, creative grids, traffic sheets, process documentation, status materials, and action-item trackers.
• Coordinate creative asset intake, delivery, specifications, and trafficking across linear television, radio, OTT, online video, social, and digital audio.
• Track campaign deliverables and deadlines across national, regional, and local media activity, communicating missing information and execution risks.
• Gather media spend and campaign inputs for recurring and ad hoc reporting, and help resolve reporting, invoicing, and billing discrepancies.
• Support the Consolidated Marketing Calendar, cash-flow management, accruals, and other recurring financial and planning deliverables.
• Coordinate with media agencies, Biddable, finance, creative teams, vendors, and other partners; document meetings and follow up on actions.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 0–2 years of relevant experience in marketing and/or media.
• Strong attention to detail, accuracy, organization, project coordination, and deadline management.
• Clear written and verbal communication and effective collaboration with internal teams, agencies, vendors, and external partners.
• Foundational quantitative skills and ability to interpret basic media, budget, and performance data.
• Working proficiency in Microsoft Excel and PowerPoint.
• Ability to learn media planning, trafficking, financial, and workflow-management systems.
• Ability to identify discrepancies, communicate risks, and escalate issues appropriately.
• Curiosity, sound judgment, accountability, and a collaborative working style.

Nice to have

• Internship or entry-level experience in paid media planning, campaign activation, creative trafficking, or advertising operations.

Culture & Benefits

• Full-time position supporting the SONIC brand within a multi-brand restaurant organization.
• Collaboration with internal media, finance, creative, agency, and vendor teams.
• Exposure to paid media channels, planning workflows, campaign activation, financial stewardship, and reporting.