Creative Strategist, Brand & Partnerships

Location: New York, USA; in-office work

Salary: $125,000–$140,000 per year

Company

hirify.global is a global sports and media organization connecting audiences through basketball across professional leagues, digital platforms, live programming, and social impact initiatives.

What you will do

• Develop original partnership concepts across branded video, social, editorial, talent, gaming, and experiential formats.
• Translate advertiser objectives, audience insights, category research, and cultural trends into campaign narratives and pitch-ready ideas.
• Lead brainstorms, proposal development, RFP responses, client presentations, and concept refinement throughout the sales process.
• Create branded content franchises, recurring formats, sponsorship platforms, and proactive opportunities around sports and entertainment moments, editorial properties, talent, and live events.
• Collaborate with Sales, Editorial, Social, Design, Production, Talent, and Project Management to assess feasibility, budgets, resources, rights, and production parameters.
• Prepare creative briefs and support the transition of sold partnerships to execution teams while preserving the original concept.

Requirements

• 5–7+ years of experience in creative strategy, integrated strategy, branded content development, or partnership ideation at a media publisher, sports or entertainment company, creative agency, or brand.
• Ability to translate client briefs and audience insights into distinctive, commercially relevant partnership ideas.
• Excellent writing, storytelling, and presentation skills, including proposal development and pitching to clients or agencies.
• Strong understanding of sports, basketball culture, entertainment, creators, and social platform behaviors.
• Experience developing ideas across social, video, digital, talent partnerships, and experiential formats.
• Strong organization and judgment, with the ability to manage multiple briefs and pitch deadlines.

Culture & Benefits

• Full-time, in-office position based in New York.
• Eligible employees and dependents may receive medical, dental, vision, life, disability, and family-forming benefits.
• Benefits may include FSA/HSA accounts, a 401(k) retirement plan, commuter benefits, educational assistance, wellbeing support, and mental health coaching or therapy.
• Time-off benefits include vacation, sick time, personal days, and unlimited time off where applicable.
• Annual discretionary performance bonus may be awarded subject to company terms.