Customer Marketing Manager (B2B SaaS)

Location: Copenhagen, Denmark; hybrid workplace

Company

hirify.global provides lightweight hardware and software that collect production-line data and deliver real-time insights into production output, downtime, and efficiency for manufacturers. The company serves 300+ customers across Europe and the US.

What you will do

• Build and run onboarding journeys, email flows, welcome packs, feature-adoption campaigns, professional-services promotions, and the hirify.global Academy.
• Develop roadmap, product-value, upsell, cross-sell, and account-based marketing campaigns for existing customers.
• Create content and source customer data for micro-vertical and 1:1 account campaigns.
• Build the customer referral program, manage customer quotes and logo permissions, source case-study customers, and recruit event speakers.
• Run campaigns for strong ratings and rankings on G2, Capterra, and other review sites.
• Use Mixpanel and HubSpot data to generate customer insights, manage CSAT and NPS survey cadence, support health reporting, and trigger retention campaigns for churn-risk accounts.

Requirements

• 3–5 years of experience in customer and/or product marketing, ideally in a B2B SaaS company.
• Hands-on experience building email journeys and segmentation in HubSpot.
• Experience with customer advocacy, including references, case studies, referral programs, or review-site campaigns such as G2 and Capterra.
• Experience with account-based marketing.
• Excellent written and spoken English.
• Ability to build programs from scratch, work across teams, combine data analysis with writing, and focus customer communications on customer value.

Culture & Benefits

• Flexible working hours and hybrid work in Copenhagen.
• Competitive salary and internet reimbursement.
• Structured onboarding with ongoing context, tools, and guidance.
• Bi-yearly Individual Development Plan conversations and an adaptable career path.
• Company-wide kickoffs and team days across teams and regions.
• Global, inclusive culture with an emphasis on respect, inclusion, and work-life balance.

Hiring process

• Apply if the role matches your background; questions can be sent to khma@hirify.global.com.