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Описание вакансии
Текст:
Hirify AI/Оригинал
TL;DR
Senior Specialist, Membership Journey & Channel Excellence (Membership/Omnichannel): Developing end-to-end LEGO Insiders membership journeys and channel recommendations with an accent on member insights, journey mapping, lifecycle phases, personas, and segmentation. Focus on analysing how digital and physical touchpoints work together, translating complex inputs into practical recommendations, and collaborating across CRM, marketing, product, and technology.
Location: Copenhagen Hub - Løvstræde, Denmark; Billund is also listed as an alternative location. Hybrid work allows working from home up to two days per week.
Company
hirify.global develops consumer-facing hirify.global Insiders membership experiences across branded and non-branded channels.
What you will do
Develop and maintain end-to-end hirify.global Insiders journey maps across prioritised membership journeys.
Translate member needs, insights, personas, segments, and strategic direction into journey designs, requirements, and recommendations.
Apply membership lifecycle phases across acquisition, onboarding, and retention.
Analyse channel and touchpoint roles and performance across member journeys and recommend how they should work together.
Collaborate with CRM lifecycle and personalisation, channel, digital product, and other cross-functional partners.
Create journey documentation, insights, and recommendations to support alignment and decision-making.
Requirements
Experience with consumer or customer journeys, omnichannel experiences, membership, loyalty, or related consumer experience areas, ideally in a complex consumer-facing organisation.
Hands-on experience developing and mapping end-to-end consumer or customer journeys, including identifying needs, pain points, and improvement opportunities.
Understanding of how digital and physical channels and touchpoints work together across a consumer journey.
Experience using consumer insights, feedback, satisfaction data, personas, and/or segmentation to inform experience and journey design.
Strong analytical and structured problem-solving skills, with the ability to translate complex inputs into clear recommendations and practical actions.
Strong collaboration and communication skills across marketing, CRM, product, technology, and other functions.
Proactive and solution-oriented, comfortable owning work independently while contributing effectively within cross-functional teams.
Culture & Benefits
Close teamwork with clear individual ownership within Membership Growth & Development and Membership & Personalisation.
Hybrid Best of Both model with up to two work-from-home days per week, subject to role and team principles.
Enhanced paid family care leave, life and disability insurance, wellbeing resources, and community opportunities.
Colleague discount from the first day and an eligibility-based bonus scheme.
Inclusive culture focused on safety, belonging, creativity, children’s rights, and equal employment opportunity.
Roles with high engagement with children require Child Safeguarding Background Screening as a condition of the offer.
Hiring process
Applications are reviewed on an ongoing basis, and the position may be amended or withdrawn before any advertised closing date.
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