Associate Director, Activation & Delivery, GCS (Search & Ecommerce)

Location: London, United Kingdom; UK-based role requiring the right to work in the UK; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalised media at scale.

What you will do

• Lead holistic Search and Ecommerce strategies across Google Ads Search, Shopping, Performance Max, and Amazon Search.
• Translate client business objectives, KPIs, and full-funnel media goals into channel activation frameworks.
• Serve as the senior client contact, leading stakeholder meetings, presentations, quarterly reviews, and strategic planning.
• Maintain accountability for campaign performance, optimisation, testing, governance, budgets, invoicing, and delivery standards.
• Define onshore–offshore ways of working, briefs, QA frameworks, performance standards, and scalable delivery processes.
• Lead, coach, and develop Account Managers and Account Executives while supporting workload allocation, hiring, and team growth.

Requirements

• Extensive experience with Google Ads Search, Shopping, and Performance Max.
• Extensive experience with Amazon Search and retail media ecosystems.
• Proven success leading performance-driven search and ecommerce strategies.
• Strong understanding of full-funnel media strategy and integration with Paid Social, Programmatic, and SEO.
• Advanced analytical skills with the ability to translate data into actionable insights.
• Experience managing large-scale, complex accounts and budgets.
• Strong client leadership and senior stakeholder management experience.
• Experience managing and developing multi-layered teams, including offshore delivery models.
• Deep understanding of bidding strategies, feed-based media, automation, measurement, and strong communication and presentation skills.

Culture & Benefits

• Hybrid working model with teams in the office around four days per week; accommodations or flexibility can be discussed during interviews.
• Access to hirify.global and WPP networks for learning, professional development, and networking.
• Employee resource groups, in-office team events, thought-leadership sessions, and milestone celebrations.
• Medical, retirement, vision, and dental insurance, significant paid time off, partner discounts, and mental health awareness days.
• Equal-opportunity workplace committed to respect, inclusion, and career progression.