Growth Marketing Specialist (AI)

Location: Completely remote, or work from one of hirify.global's 25 offices throughout Australia. Flexible hours may include irregular work across different time zones and around events.

Salary: AUD 85,000–100,000 per year plus superannuation.

Company

hirify.global Group is an occupational health provider founded in 1996, operating occupational health services, workplace health and safety training, cloud-based occupational health software, ergonomic products, and longevity health programs.

What you will do

• Develop and execute email campaigns, newsletters, automations, workflows, and CRM activities.
• Optimize marketing systems and customer journeys from top-of-funnel awareness through acquisition, including customer lifetime value.
• Create lead magnets, resources, brochures, landing pages, marketing copy, and content for email, websites, and social media.
• Plan, schedule, publish, repurpose, and analyze content while managing the social media presence and engagement.
• Track pipeline contribution, qualified leads, website traffic, search performance, campaign results, and customer engagement.
• Coordinate video production, project timelines, website updates, events, sponsorships, partnerships, and cross-functional marketing initiatives.

Requirements

• Genuine fluency with AI tools, marketing automation platforms, and AI-enabled workflows, including tools such as ChatGPT, Claude, and EmDash CMS.
• Excellent written communication and marketing copywriting skills across email, web, social, and content channels; previous work samples are required.
• Analytical, data-driven approach with the ability to structure data, interpret performance, and act on insights.
• Ability to work autonomously as a self-starter, determine priorities, and manage workload without micromanagement.
• Teachable and coachable attitude with willingness to learn the company's marketing approach.
• Comfort owning hard targets and being accountable for qualified pipeline and brand-building results.
• Ability to coordinate with sales, business development, product development, customer service, sponsors, partners, videographers, and other stakeholders.

Nice to have

• Basic video editing skills.

Culture & Benefits

• Full-time role in a lean, technology-first marketing function with direct access to leadership and strategic influence.
• Freedom to organize and execute work autonomously, with performance measured by outcomes rather than activity.
• Option to work completely remotely or from an Australian office.
• Flexible working hours, with possible irregular hours for time-zone coverage and events.
• Opportunity to build an AI-first marketing function from the ground up.