Marketing Coordinator

Location: Melbourne, Australia; remote work with on-site days at the North Melbourne roastery when required. Applicants must live in Melbourne; interstate and overseas applicants are not considered.

Salary: $70,000 AUD per year

Company

hirify.global is a Melbourne coffee business operating a North Melbourne venue, a wholesale coffee arm supplying cafés and bars, and a Shopify e-commerce brand.

What you will do

• Own the marketing plan across wholesale SQLs, North Melbourne venue sales and Shopify revenue.
• Build the wholesale funnel through café-owner outreach, community activity, events, campaigns and follow-up in GoHighLevel.
• Plan and run Melbourne wholesale events, including invitations, RSVPs, sign-up filtering, event setup, QR lead capture and post-event follow-up.
• Develop and run sales-focused campaigns for the venue and manage ongoing Meta advertising with a monthly budget of approximately $1,000–$1,200.
• Grow Shopify revenue through Klaviyo flows, broadcasts, campaigns, landing pages, offers and customer journeys.
• Manage campaign production from planning and briefing through launch, measurement and improvement while maintaining CRM data, workflows, reporting and pipeline activity.

Requirements

• Experience at manager or supervisor level.
• Working knowledge of Klaviyo, Shopify, Meta Ads and Canva; GoHighLevel is highly preferred.
• Use AI tools as genuine leverage in marketing production and execution.
• Marketing analytics and reporting skills, with the ability to evaluate spend, sales and return.
• Must live in Melbourne and be able to travel to North Melbourne when required, including some event weekends.
• Commercial mindset, ability to resist scope creep and independently figure out solutions without every step being documented.
• Ability to manage up with an idea-generating founder and operate as a hands-on generalist across event logistics, CRM data and campaign execution.

Nice to have

• Hospitality, local-area or community marketing experience.
• Event planning, lifecycle marketing or B2B lead-generation experience.

Culture & Benefits

• Remote work is available, with required on-site attendance at the North Melbourne roastery for events, meetings with café owners and on-site content.
• Work closely with the founder and external marketing strategy team initially, with the goal of independently holding the marketing plan.
• Existing Klaviyo, GoHighLevel, brand assets and SOPs are available; the role focuses on operating and improving the infrastructure rather than building it from scratch.
• Regular work spans monthly community gatherings, a quarterly speaker series, trade shows and some event weekends.