crmperformance marketinguser acquisitionprogrammatic advertisingmatch 3app store optimizationcreative strategymobile gaming
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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Hirify AI/Оригинал
TL;DR
Senior User Acquisition Manager (Mobile Gaming): Owning user acquisition for a casual Match-3 mobile game with an accent on performance marketing, creative strategy, App Store Optimization, and internalizing marketing capabilities. Focus on scaling paid channels, managing multi-million-dollar budgets, coaching the CRM function, and achieving ROAS and payback targets.
Location: Poland
Company
hirify.global is an interactive entertainment company developing free-to-play online social games, including Monopoly Match, Chumba Casino, Global Poker, and LuckyLand Casino.
What you will do
Own paid user acquisition strategy across channels, including spend allocation, scaling decisions, ROAS, and payback targets.
Lead creative strategy and App Store Optimization while directing external partners and building internal marketing capability.
Lead, coach, and support the CRM Manager by setting KPIs and translating marketing strategy into operational plans.
Align brand, organic, lifecycle marketing, and product initiatives to deliver a unified player experience.
Requirements
Deep user acquisition experience in casual mobile gaming, specifically the casual Match-3 genre.
7+ years of experience managing multi-million-dollar performance marketing budgets, programmatic advertising, and scaled user acquisition channels.
Strong experience leading creative strategy and App Store Optimization.
Hands-on leadership experience, including coaching team members and driving performance against business targets.
Strong strategic capability to design long-term growth roadmaps and transition execution functions effectively.
Culture & Benefits
Inclusive and diverse work environment centered on winning together, doing what is right, and putting players first.
Flexible working approach supporting personal-life and career balance.
Learning and career advancement opportunities.
Competitive compensation, perks, and benefits.
In-person and online events, social gatherings, and team celebrations.
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