Senior Marketing Science Analyst (Social Media)

Location: Buenos Aires, Argentina; hybrid work with teams in the office an average of four days per week.

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, media intelligence, data solutions, creativity, and strategic counsel across 55+ markets.

What you will do

• Monitor and analyze organic and paid social media performance across Facebook, Instagram, X, LinkedIn, TikTok, and YouTube.
• Extract and process data from native platform analytics tools.
• Build and maintain automated dashboards and reports in Looker Studio, Power BI, or Tableau.
• Track engagement, reach, impressions, CTR, conversions, and ROAS, and ensure accurate UTM and tracking-tag implementation.
• Conduct social listening, audience behavior analysis, trend analysis, brand-perception analysis, and competitive benchmarking.
• Partner with Strategy, Content, Social, Marketing, and Paid Media teams to provide recommendations for content and campaign optimization.

Requirements

• Advanced and professional proficiency in English is required.
• Proven experience in social media data analysis and digital marketing metrics.
• Experience with measurement and social-listening tools such as Google Analytics, Meta Business Suite, Hootsuite Analytics, Sprout Social, Brandwatch, YouScan, or similar.
• Strong data visualization and dashboard-creation skills using Looker Studio, Power BI, or Tableau.
• Advanced Excel or Google Sheets skills, including pivot tables and formulas.
• Understanding of paid media metrics and social media attribution models.
• Hands-on experience interpreting sentiment, trends, and brand perception through social listening.
• High autonomy, analytical thinking, excellent time management, and the ability to translate complex data into clear strategies for non-technical teams.
• Curiosity and a proactive approach to uncovering trends.

Nice to have

• Basic knowledge of Google Tag Manager and UTM tagging.

Culture & Benefits

• Hybrid work with office attendance averaging four days per week.
• Creative, collaborative work environment focused on connection and teamwork.
• Accommodations or flexibility can be discussed during the interview process.
• Equal-opportunity workplace committed to respect and career access.

Hiring process

• Submit the application through hirify.global and review the Recruitment Privacy Policy before applying.