UGC Content Creator — Creative Strategist

Location: San Francisco, hybrid or remote

Salary: $60,000–$100,000 plus meaningful equity

Company

hirify.global builds creator-powered marketing campaigns for fast-growing consumer brands using strategy, data, and AI.

What you will do

• Define creative direction through briefs covering hooks, messaging architecture, and narrative structure.
• Analyze high-performing TikTok ads and organic content to identify repeatable patterns and frameworks.
• Partner with creators to refine concepts, scripts, and execution using performance insights.
• Build playbooks, frameworks, internal tools, and libraries that scale creative success across creator videos.
• Translate performance data, retention, and conversion signals into creative hypotheses and improved direction.

Requirements

• 2–4+ years of experience in creative strategy, creator marketing, performance social, or a similar role.
• Deep familiarity with TikTok, Instagram Reels, and YouTube Shorts.
• Strong written and verbal communication skills.
• Ability to produce structured creative briefs.
• Ability to identify patterns and structure in viral content.
• Ability to use performance data to refine creative thinking rather than only report results.

Nice to have

• Experience with performance creative or UGC ads.
• Personal experience as a content creator.
• Experience analyzing viral content.
• English and Chinese bilingual ability.
• Familiarity with AI tools.

Culture & Benefits

• Flexible PTO and a remote-first environment.
• Health, dental, and vision insurance plus a 401(k).
• Foundational hire with a path to senior creative strategy leadership.
• Direct collaboration with founders and influence over how brands scale across hundreds of creators and millions of views.
• Meaningful equity included with the salary.

Hiring process

• Apply through the hirify.global careers application for the Creative Strategist position.
• High-priority hiring process.