Head of Programmatic (Remote US)

Location: Remote - United States. The role operates 100% virtually from a home office; established global opportunities may be available in Canada, Mexico, and the UK only with current work authorization and permanent residence in the country.

Annual base salary: $110,000–$125,000 USD, with bonus eligibility.

Company

hirify.global is a B2B performance marketing agency using Customer Generation to drive pipeline, SQLs, and growth for SaaS and other B2B brands through paid media, SEO/content, CRO, RevOps, and go-to-market strategy.

What you will do

• Own the expansion of programmatic service offerings and advance the department’s strategic vision.
• Develop and execute comprehensive programmatic strategies and digital advertising initiatives.
• Collaborate with cross-functional teams to align programmatic work with business objectives.
• Define and analyze KPIs, evaluate campaign performance, and recommend optimization actions that support client growth.
• Manage relationships with programmatic partners, vendors, and platforms.
• Provide thought leadership, subject-matter expertise, and input for department development and learning initiatives.

Requirements

• 7+ years of proven programmatic experience at a publisher, advertising agency, or ad tech company.
• 2+ years of people management experience, including inspiring, motivating, and coaching teams.
• Experience driving programmatic growth for B2B/SaaS clients with budgets over $50,000 per month.
• Strong understanding of how programmatic, paid, and organic channels work together to surpass client KPIs.
• Experience in programmatic media planning and building measurement frameworks for campaign success.
• Recent hands-on experience building and optimizing campaigns in DSPs; TTD, Nexxen, and DV360 experience is preferred.
• ABM experience and experience supporting programmatic new-business pitches, including audits and presentations.
• Ability to provide clear points of view and programmatic expertise to advance the department and learning and development.
• Strong internal and external collaboration, client-facing communication, analytical ability, attention to detail, and results-oriented project management.

Culture & Benefits

• Remote-first environment with home-office work, virtual collaboration through Zoom and Slack, and reliable internet access required.
• Medical, dental, vision, disability, and life insurance for employees and families; the employee plan is fully employer-paid and dependents receive a 50% employer contribution.
• Mental and physical wellness support through Spring Health, Headspace, and Gympass.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday off, year-end recharge from December 24 to January 1, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match, plus an annual tenure-based bonus.
• Annual anniversary trip with peers and executive leadership.

Hiring process

• Reasonable accommodations are available for the application, interviews, pre-employment testing, and other selection activities; accommodation inquiries should be sent to recruiting@hirify.globalconsulting.com.