Head of Programmatic

Location: Remote in Canada; candidates must permanently reside in Canada and have current Canadian work authorization.

Annual base salary: $100,000–$130,000 CAD, plus bonus eligibility.

Company

hirify.global is a B2B performance marketing agency delivering Customer Generation, paid media, SEO/content, CRO, RevOps, and go-to-market strategy for SaaS and other B2B companies.

What you will do

• Own the expansion of programmatic service offerings and advance the department’s strategic vision.
• Develop and execute programmatic strategies that strengthen digital advertising capabilities.
• Collaborate with cross-functional teams to align programmatic initiatives with business objectives.
• Define KPIs, analyze campaign performance, and recommend optimizations that support client growth.
• Manage relationships with programmatic partners, vendors, and platforms.
• Provide programmatic thought leadership, subject-matter expertise, and learning and development support.

Requirements

• 7+ years of programmatic experience at publishers, advertising agencies, or ad tech companies.
• 2+ years of people management experience, including inspiring, motivating, and coaching teams.
• Experience driving programmatic growth for B2B/SaaS clients with budgets exceeding $50,000 per month.
• Strong understanding of how programmatic, paid, and organic channels work together to surpass client KPIs.
• Experience with programmatic media planning and building measurement frameworks for campaign success.
• Recent hands-on experience building and optimizing DSP campaigns; experience with TTD, Nexxen, and DV360 is preferred.
• ABM experience and experience supporting programmatic new-business pitches, audits, and presentations.
• Ability to provide clear points of view and programmatic expertise to advance the department and learning and development.
• Strong cross-functional and client-facing collaboration, communication, analytical, organizational, and attention-to-detail skills.

Culture & Benefits

• Remote-first, 100% virtual work from a home office with collaboration through Zoom and Slack.
• Medical, dental, vision, disability, and life insurance for employees and families; the employee plan is 100% employer-paid and dependents receive a 50% employer contribution.
• Mental and physical well-being benefits, including Spring Health, Headspace, and Gympass.
• Unlimited PTO with a two-week minimum, paid holidays, birthday leave, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match, annual tenure-based bonus, and an annual anniversary trip.
• Reasonable accommodations are available throughout the application and selection process.