Director, Paid Media

Location: Toronto, Canada; hybrid with required in-office attendance according to company workplace policies.

Company

hirify.global is a global integrated creative and media agency serving brands through creative, media, and business-growth programs.

What you will do

• Lead and mentor a team of media buyers and planners, providing vision, technical expertise, feedback, and professional development.
• Serve as the primary contact for clients and platform partners, managing relationships and communicating business priorities.
• Oversee media projects, check-ins, buying strategy, execution quality, reporting, and client expectations.
• Develop sophisticated media investment plans and omnichannel strategies for large brands using industry insights and QA reporting.
• Establish agency policies and points of view on partnerships, digital media, client business cases, and business execution.
• Identify emerging media opportunities, strengthen client accounts, and collaborate with HR to support direct reports and the work environment.

Requirements

• At least 6 years of industry experience working in-platform, with a proven record of executing sophisticated, large-scale digital media programs that delivered tangible business outcomes.
• Proven large-scale media buying expertise across major paid social, SEM, and other biddable platforms, with emphasis on performance and lower-funnel tactics and channels.
• Fluency in analytics, attribution, and measurement systems.
• Ability to lead by example through attention to detail, work ethic, empathy, and internal and external professionalism.
• Passion for digital and mobile consumers, brand-specific strategy development, and innovative partners and platforms.
• Ability to navigate portfolios of brands within larger business groups, understand their company architectures, and build stakeholder relationships.
• Strong media knowledge and ability to use syndicated, proprietary, and analyst data to guide clients’ marketing goals.
• Ability to adopt new techniques and technologies relevant to clients’ media strategies.

Culture & Benefits

• Hybrid work arrangement subject to workplace attendance and in-office requirements, which may be modified by the company.
• Leadership culture focused on mentorship, employee growth, empathy, and team success.
• Inclusive workplace with equal employment opportunities protected under applicable law.

Hiring process

• All information submitted during the application, interview, and screening processes must be truthful and complete.
• Providing false, misleading, or materially incomplete information may result in disqualification, withdrawal of a conditional offer, or termination.