Advertising Specialist

Location: Hybrid schedule; work at 483 Bay Street in Toronto until approximately late 2026, then at the new Mississauga office at 3 Robert Speck Parkway. Current work authorization for Canada is required.

Salary: CAD 76,000–94,000 annual base salary, plus a discretionary performance bonus.

Company

hirify.global provides investment portfolios and financial services to Canadian individuals and institutions.

What you will do

• Execute paid digital advertising campaigns and own execution for one or more channels, including sponsored events, direct channels, programmatic display/video, and paid search.
• Coordinate campaign assets and timelines in Adobe Workfront, collaborating with internal teams, external stakeholders, and the media agency.
• Develop media briefs and placement recommendations aligned with business goals and the marketing funnel.
• Use Adobe Analytics and internal and external data sources to identify audience insights and inform media plans.
• Prepare campaign reports, optimize performance and budgets, and identify learnings with Advanced Analytics and Digital teams.
• Track advertising spend and billing accurately through Fidelity processes.

Requirements

• University degree in Marketing, Advertising, or equivalent experience.
• 2+ years of experience in marketing or advertising.
• Experience with paid search, programmatic and direct display/video, online video, audio, TV, digital out-of-home, and in-person or digital sponsorships.
• Understanding of paid digital strategy, mobile, and social media channels.
• Experience with one or more advertising platforms such as Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, direct display, television, or sponsorship platforms.
• Experience developing campaign reports and dashboards, analyzing KPIs, and translating insights into optimization opportunities.
• Experience with third-party ad-serving technology such as DoubleClick.
• Strong analytical, problem-solving, communication, project management, and Microsoft Office skills.
• Ability to manage multiple priorities, meet deadlines, work under pressure, and collaborate proactively in a fast-paced environment.

Nice to have

• Financial services experience.
• Advertising or media agency experience.
• Experience building detailed advertising strategies and tactics in the financial services sector.

Culture & Benefits

• Hybrid working arrangement in a diverse, inclusive, and people-centric environment.
• Annual base salary of CAD 76,000–94,000 plus a discretionary performance bonus.
• RRSP contribution after six months of employment with no employee matching required.
• Accommodation is available during the application process for candidates with disabilities.
• Fidelity is an equal opportunity employer and has been recognized among Canada's Top 100 Employers.

Hiring process

• Only selected candidates will be contacted for an interview; no telephone inquiries or agency submissions are accepted.
• Application accommodations can be requested by emailing FidelityCanadaStaffing@fidelity.ca.