Associate Director, Programmatic

Location: Remote in Canada; eligible global locations include Canada, Mexico, and the UK when established and current work authorization is held and the candidate permanently resides in that country.

Annual base salary: CAD 100,000–130,000, with bonus eligibility.

Company

hirify.global is a B2B performance marketing agency focused on Customer Generation, pipeline growth, SQLs, and scalable marketing programs for SaaS and other B2B industries.

What you will do

• Own the expansion of Programmatic services and advance the department’s strategic vision.
• Develop and execute programmatic strategies that strengthen digital advertising capabilities.
• Collaborate with internal teams, clients, and external partners to align programmatic initiatives with business goals.
• Define KPIs, analyze campaign performance, and recommend continuous optimization and client-growth opportunities.
• Manage relationships with programmatic partners, vendors, and platforms.
• Provide thought leadership, industry expertise, and support for department development and learning initiatives.

Requirements

• 7+ years of programmatic experience at publishers, advertising agencies, or ad tech companies, including recent hands-on DSP campaign building and optimization.
• 2+ years of people-management experience, including team motivation, coaching, and development.
• Experience driving programmatic growth for B2B/SaaS clients with budgets exceeding $50,000 per month.
• Strong understanding of how programmatic, paid, and organic channels work together to exceed client KPIs.
• Experience with programmatic media planning and building measurement frameworks for campaign evaluation.
• Experience in TTD, Nexxen, and DV360 is preferred within the hands-on DSP background.
• ABM experience and experience supporting programmatic new-business pitches, audits, and presentations.
• Ability to provide clear programmatic points of view and subject-matter expertise, with strong cross-functional, client-facing, interpersonal, and communication skills.
• Strong analytical ability, exceptional attention to detail, and a results-oriented approach to managing multiple projects.

Culture & Benefits

• Remote-first, 100% virtual work from a home office using virtual meetings, Slack, and standard productivity tools.
• Medical, dental, vision, disability, and life insurance for employees and families; the employee plan is 100% employer-paid and dependents receive a 50% employer contribution.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday leave, end-of-year closure from December 24 through January 1, and paid parental leave.
• Mental and physical wellness benefits, including Spring Health, Headspace, and Gympass.
• Traditional and Roth 401(k) with a 3% company match, annual tenure-based bonus, and an annual anniversary trip.
• Reliable internet, a professional home-office setup, and the ability to remain stationary and communicate through written and verbal channels for extended periods are required.