Head of Content & Storytelling (Sports)

Location: Austin, TX, US

Company

hirify.global develops VR training experiences that help baseball and softball players improve, combining world-class development with baseball expertise.

What you will do

• Build and run a repeatable system for capturing proof stories across player development levels, from recreational baseball to professional athletes.
• Find and develop family, commit, coach, and athlete stories that identify a real signal, show the fix, and prove the change.
• Write interviews and scripts, direct shoots, and lead long-form athlete stories and the campaign spine video for the annual brand campaign.
• Manage the content production partner’s budget, schedule, and quality.
• Plan seasonal content and package stories for social, paid, web, email, and B2B sales channels while partnering with growth to measure conversion.
• Lead and coach the Social & Community Manager and set the creative standard for published content.

Requirements

• 6+ years of experience in documentary, sports media, or branded content.
• A portfolio of real-person stories that drove action.
• Strong interviewing skills with children, parents, and coaches.
• Experience writing, directing, and producing video.
• Experience managing production partners or freelancers.
• Understanding of youth baseball and softball and the families involved.

Nice to have

• Experience at a sports brand or sports media company.
• Experience leading a small content team.
• Background in baseball or softball.

Culture & Benefits

• Full-time, hands-on role involving work on set, in the edit, and at the field.
• One direct report, with an extended content production partner team.
• Reports to the VP of Marketing and partners closely with brand, design, product marketing, and growth.
• Success is measured through proof stories captured and published, conversion and engagement, campaign delivery, and production partner performance.