Digital Product Content Specialist (AI)

Location: Hybrid position based out of the Deerfield, Illinois headquarters; remote days are Mondays and Fridays. Work location is the United States.

Base salary: $65,000–$77,000 USD per year, plus participation in an annual bonus plan or role-based sales incentive plan.

Company

hirify.global Innovations is a home, security, and digital products company with brands including Master Lock, Moen, House of Rohl, Therma-Tru, Larson, Yale residential, and Sentry Safe.

What you will do

• Execute Master Lock’s digital product content strategy across MasterLock.com and commercial distributor platforms such as Grainger and Fastenal.
• Develop, deploy, and optimize digital merchandising assets for consumer engagement and retailer search visibility.
• Syndicate accurate product information through customer content management portals and the Salsify product content management system.
• Audit and document enterprise processes for creating and deploying digital product content, while identifying efficiency improvements.
• Assess sales performance, customer behavior, market trends, content scorecards, and industry benchmarks to optimize listings, categories, and collections.
• Analyze the customer impact and ROI of digital content investments and create a monthly production and deployment calendar.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field and 3 years of experience in Marketing, Advertising, Customer Service, or a related field; alternatively, a high school diploma and 6 years of relevant experience.
• Demonstrated intellectual curiosity about product content marketing and passion for developing best-in-class content.
• Ownership mentality, ability to meet deadlines, collaborate with others, and manage projects independently.
• Track record of accomplishment in a fast-paced environment and ability to manage multiple projects effectively.
• Ability to work as a team player across multiple cross-functional teams.
• Familiarity with product content management platforms.
• Willingness to learn and adopt artificial intelligence tools, especially Microsoft Copilot, for digital product content creation, optimization, and workflow efficiency, with responsible use aligned to organizational standards.

Nice to have

• Experience with consumer durables products.
• Familiarity with the Salsify Product Content Management Platform.
• Understanding of SEO, PPC, and Display Advertising as they relate to digital copy.

Culture & Benefits

• Customer-first environment focused on strong brands, collaboration, accountability, and disciplined execution.
• Hybrid work arrangement with remote work on Mondays and Fridays.
• Comprehensive health and wellness benefits, including robust health plans.
• Market-leading 401(k) program with a company contribution, product discounts, flexible time off, and adoption benefits.
• Employee Resource Groups that support belonging and inclusion.