Vice President, Audience Insights

Location: Hybrid role based in New York, NY, with work from the NYC headquarters at least three days per week.

Annual base salary: $275,000–$300,000 USD.

Company

The New York Times Company produces independent, reliable, and quality journalism across print, audio, digital, and app platforms.

What you will do

• Lead and mentor a multidisciplinary team of researchers while developing a collaborative team culture.
• Oversee audience research with product and design teams to define target audiences, understand audience needs, and inform roadmaps.
• Direct research supporting marketing strategy, creative development, messaging, and campaign effectiveness.
• Oversee research that drives site and app engagement, subscription conversion, retention, and win-back.
• Shape audience research supporting newsroom strategic priorities and communicate findings to executives and cross-functional teams.
• Apply research best practices, including A.I., while maintaining methodological integrity.

Requirements

• 15+ years of experience in primary research, market research, UX research, and consumer insights, including experience in a content or digital product company.
• 7+ years of experience managing high-performing teams and navigating matrixed stakeholder environments.
• Demonstrated ability to influence decisions through research-based insights.
• Strong commitment to journalistic independence and the mission of helping people understand the world.

Nice to have

• Advanced degree in a quantitative or social science field.
• Experience with both digital product design and traditional market research.

Culture & Benefits

• Hybrid work arrangement with regular presence at the NYC headquarters.
• Potential variable pay, including an annual bonus and restricted stock.
• Benefits may include medical, dental, and vision coverage, FSAs, a company-matching 401(k), employee stock purchase plan, paid vacation, paid sick days, and paid parental leave.
• Tuition reimbursement and professional development programs may be available.
• Equal opportunity workplace with reasonable accommodations provided as required by applicable law.

Hiring process

• Submit original work and do not use GenAI tools to generate substantive application or interview content.