Brand & PR Manager (Hospitality)

Location: The Hoxton, Hamburg, Hamburg, Germany; onsite role supporting the hotel, restaurants, bars, and event spaces.

Company

hirify.global is associated with The Hoxton, an international hospitality group launching its second hotel in Germany in Hamburg.

What you will do

• Join the core launch team for The Hoxton, Hamburg and build awareness among local, national, and international guests.
• Own the local PR strategy, media and influencer relationships, partnerships, activations, events, and communications for the hotel and its restaurants, bars, and event spaces.
• Create local content for social media, email databases, and The Localist editorial platform.
• Build a community of guests, influencers, professionals, opinion leaders, and brand partners across Hamburg’s creative industries.
• Work with F&B, sales, and revenue teams to develop ideas, offers, and packages that support room and restaurant/bar commercial targets.
• Manage the guest journey, local marketing and graphic design budgets, and design briefs for campaigns and collateral.

Requirements

• Proactive, independent, sociable, and collaborative working style.
• Track record of building lifestyle brands and delivering business results in the German market.
• Experience across the marketing mix, including substantial PR experience and media contacts.
• Ability to create cultural partnerships and events while developing tactical marketing ideas that drive bookings and restaurant covers.
• Strong communication and copywriting skills, with experience managing local social media channels and email databases.
• Experience and connections in Hamburg’s foodie scene, with the ability to build awareness and reputation for a destination restaurant.
• Strong local and international contacts in art, design, fashion, music, tech, and wellness.
• Ability to collaborate with central graphic design, digital marketing, and communications teams.
• Conceptual, out-of-the-box thinking, willingness to make brave choices, and a hands-on, low-ego approach.

Culture & Benefits

• Creative, fast-growing, international hospitality environment with development and training opportunities.
• Food during shifts, a free night at The Hoxton, and a meal for two when starting.
• Time off for volunteering and a diversity and inclusion events calendar.
• Regular team get-togethers and team parties.
• Discounts across The Hoxton and the global Ennismore family.
• Contribution to public transportation, a €50 monthly tax-free Pluxee Benefit Card, and Capital Formation Benefits.