Digital Marketing Specialist

Location: Aubusson, Creuse, France; hybrid work available

Company

hirify.global provides food service, beverage, and laundry solutions for professional users, with products sold in over 110 countries and approximately 4,300 employees.

What you will do

• Coordinate editorial calendars and agency deliverables across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Plan and produce photos, videos, tutorials, interviews, and live event content for product launches, exhibitions, customer demonstrations, factory activities, and brand storytelling.
• Plan email campaigns, segment mailing lists, analyze performance, and build automated lead-nurturing journeys in Salesforce Marketing Cloud.
• Maintain website content through a CMS, support landing pages, and collaborate on SEO, website development, UX improvements, and conversion optimization.
• Track digital KPIs including impressions, engagement, conversions, and ROI; analyze user journeys and recommend improvements.
• Collaborate with sales, factory production, event management, and external agencies on global campaigns and consistent messaging.

Requirements

• At least 3 years of experience in digital marketing or a similar role.
• Excellent organizational and project management skills, including coordination of multiple stakeholders.
• Ability to produce high-quality photos and videos and to film and direct short tutorials or interviews.
• Experience with email marketing and marketing automation tools; Salesforce Marketing Cloud is strongly preferred.
• Knowledge of CRM tools such as Salesforce and CMS platforms; WordPress is ideal.
• Familiarity with social media management and analytics tools such as GA4, Hootsuite, or equivalents.
• Fluency in English is essential.
• Curiosity, proactivity, attention to detail, and eagerness to learn.
• Availability for up to 25% travel for exhibitions, customer visits, content capture, and events.

Nice to have

• German or Italian language skills.

Culture & Benefits

• Culture focused on customer obsession, trust, boldness, and sustainability.
• Trust, ownership, and opportunities for professional growth.
• Hybrid work and a flexible work-life balance.
• Work connected to customer focus, sustainability, innovation, and social impact.
• Country-specific perks and benefits supporting employee well-being.