Marketing Lead (Fintech)

Location: Berlin, Germany; hybrid setup with 3 days per week in the office. Regular time in the UK, Luxembourg and Germany is expected, with up to 6 remote calendar weeks per year.

Company

hirify.global builds integrated operating infrastructure for private markets, combining AI-powered automation, secure data infrastructure and expert fund services across the fund lifecycle.

What you will do

• Set marketing pipeline targets by market with the CEO and own qualified pipeline results in euros across the UK, Luxembourg and Germany.
• Define and run market-specific marketing plans and budgets, deciding which programmes to scale or stop.
• Build content and credibility through operational deep dives, migration and capital-call guides, case studies, co-publications, webinars and market data insights.
• Produce a field-marketing programme for fund CFOs and COOs, including market series, seller-owned events, partner events and larger flagship formats.
• Own positioning, messaging, go-to-market releases, sales enablement and marketing engagement around named target accounts in HubSpot.
• Establish attribution and MQL, SQL, sourced-pipeline and influenced-pipeline reporting with sales operations and data teams; lead the marketing team, agencies and freelancers.

Requirements

• 5+ years of total experience, including 2+ years in growth or marketing at a B2B scale-up selling to expert or regulated buyers in fintech, financial services, legal or insurance.
• Experience building a marketing function or content programme from near zero, including hiring, budgeting and selecting agencies.
• Experience building or running attribution and steering pipeline in euros, with measurable pipeline results rather than only MQL counts.
• Hands-on HubSpot experience, including building personal workflows and agents such as automations and LLM pipelines for content and signals.
• Player-coach approach: ship before delegating, turn subject-matter experts into a publishing engine, and learn the market through sales calls and buyer research.
• Ability to focus on measurable priorities, automate preparation without automating relationship touches, and maintain seller ownership of accounts.
• Full professional English.
• Comfort spending regular time in the UK, Luxembourg and Germany.

Nice to have

• Private-markets experience.
• German language skills.

Culture & Benefits

• Ownership and growth through real responsibility in a diverse team of 120+ people from 40+ countries.
• Customizable benefits covering wellbeing, sport, mobility, food and more.
• 28 days of vacation, plus 2 company days and local public holidays.
• Hybrid work setup, up to 6 remote calendar weeks per year, and a strong technology and work setup.

Hiring process

• 30-minute People Team interview.
• 60-minute Founder’s Interview followed by a 60-minute case study.
• Final round with three 45-minute leadership meetings and an in-person team meet and greet.