Head of Brand Marketing (Pet Brand)

Location: Remote; based in Canada, the United Kingdom or Ireland.

Salary: US$85,000–120,000 base per year, plus a 10–20% bonus.

Company

hirify.global is a profitable direct-to-consumer pet brand selling premium stainless steel cat water fountains, filters and accessories through Shopify, Amazon and Chewy, with a newly launched dog brand and annual revenue above $50M.

What you will do

• Own the brand story, positioning, tone of voice, guidelines and asset library for both brands while keeping them distinct.
• Design and manage a measurable giving-back program with shelter and rescue partners, including adoption events and donation drives.
• Build the annual brand-moment calendar and run activations, pop-ups, events, sponsorships and stunts end to end, including partners, budgets, websites, email, social, creators and press.
• Win earned media through direct pitching or management of a PR agency, including reviews, gift-guide placements, awards, podcasts and press coverage.
• Build a super-fan community and turn reviews, photos and customer stories into brand content.
• Report brand health monthly, own the brand budget, set monthly Rocks with the CEO and document repeatable SOPs.

Requirements

• Fully remote, full-time work while based in Canada, the United Kingdom or Ireland.
• Fluent English.
• 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results may be considered.
• Experience building consumer-brand awareness and goodwill through causes, events and PR, ideally from an early stage.
• Experience planning and delivering brand moments end to end, on time and on budget, across multiple partners.
• Experience running real, measured and credible nonprofit or shelter partnerships.
• Ability to turn brand moments into stories repeated by press and customers, with demonstrated press wins.
• Experience running campaigns for a North American audience and managing events and partners there remotely through agencies, partners and local contractors.
• Strong brand judgment, consistency across touchpoints and a commercial mindset tied to branded search, word of mouth and press.
• Willingness to work overtime or weekends when needed, passion for the work, strong cultural fit, enthusiasm for working closely with the founder and interest in scaling the company.

Nice to have

• Pet industry experience.

Culture & Benefits

• Fully remote work with a lean, senior team and significant individual impact.
• Fast-paced, hands-on environment focused on creativity, speed, measurable results and doing more with less.
• Direct collaboration with the founder and use of partners, agencies and AI tools such as Claude.
• Overtime and weekend work may be required when needed; this is not a stress-free corporate 9–5 role.
• Compensation includes a US$85,000–120,000 annual base salary, a 10–20% bonus and monthly contractor invoicing.

Hiring process

• Application and screening interview.
• In-depth interview with the CEO, followed by reference calls.
• Final in-depth interview with the CEO.