Product Owner (Customer Lead Generation)

Location: Irving, Texas, United States; onsite five days a week. Relocation is not available.

Salary: $112,710–$169,060 per year.

Company

hirify.global manufactures construction and mining equipment, engines, industrial gas turbines, and diesel-electric locomotives, with Cat Digital developing digital solutions using data, advanced analytics, telematics, and AI.

What you will do

• Lead the strategy, roadmap, governance, and continuous improvement of the end-to-end Customer Lead Generation process.
• Own the process from lead capture through routing, delivery, measurement, and sales attribution.
• Translate business strategy, customer needs, and dealer needs into product capabilities and prioritized work.
• Partner with Marketing, Sales, Digital, IT, business units, dealers, engineering, and product teams.
• Establish clear process ownership, governance, roadmap priorities, dependencies, and risk management.
• Improve lead data consistency, completeness, actionability, speed, accuracy, and transparency.

Requirements

• Demonstrated experience in Product Ownership, Product Management, Business Process Management, Marketing Technology, CRM, Salesforce, or a related discipline.
• Experience owning or influencing complex, cross-functional business processes.
• Ability to translate business strategy into product capabilities and prioritized work.
• Experience working with Agile product and engineering teams.
• Strong analytical and data-driven decision-making capabilities.
• Excellent stakeholder management, facilitation, and communication skills.
• Ability to influence across organizations and drive alignment where priorities differ.
• Ability to operate effectively amid ambiguity, competing priorities, and organizational change.
• Ability to communicate complex business and technology topics clearly to working teams and senior leaders.

Nice to have

• Experience with customer lead management, CRM, marketing technology, digital marketing, or sales processes.
• Experience with AWS, Salesforce, or similar CRM and data management ecosystems.
• Experience with lead capture, lead routing, marketing automation, customer data, or sales attribution.
• Experience defining KPIs and using analytics to manage product or process performance.
• Experience supporting enterprise-scale products across multiple business units, markets, or stakeholder groups.
• Experience managing dependencies across multiple product and technology teams.

Culture & Benefits

• Full-time employment with medical, dental, vision, paid time off, parental leave, and life and disability benefits, subject to eligibility.
• 401(k), HSA, FSA, voluntary benefits, employee discounts, incentive bonus, and tuition reimbursement.
• Career development opportunities and exposure to emerging technologies.
• Drug-screen completion is required as a condition of employment.
• Visa sponsorship is not available.