User Acquisition Lead (Mobile Gaming)

Position: User Acquisition Lead (Mobile Gaming)
Company: WildCard Games
Work Format: Fully Remote | B2B Contract
Salary: $50,000-70,000 gross/year

About WildCard Games

We are a US-based mobile gaming company focused on scaling casual, ad-monetized, retention-driven games through data-driven UA strategies and creative experimentation.

We’re looking for an experienced UA Lead to own acquisition strategy, scale profitable campaigns, and drive sustainable growth across our mobile game portfolio.

Key Responsibilities:
- Own and execute UA strategy across multiple mobile games.
- Manage and scale campaigns across AppLovin, Unity, Meta, Google Ads, Apple Search Ads, and DSPs.
- Optimize ROAS, LTV, CAC, retention, and overall campaign profitability.
- Lead budget allocation, performance analysis, and scaling decisions.
- Collaborate closely with the Creative team on testing and optimization.
- Combine strategic leadership with hands-on campaign management.

Requirements:
- 5+ years of experience in mobile gaming User Acquisition.
- Proven experience scaling casual, hybrid-casual, or other F2P mobile games.
- Experience managing significant UA budgets ($500K+/month preferred).
- Strong hands-on expertise with AppLovin, Unity, Meta, and Google Ads.
- Deep understanding of ROAS, LTV, retention, cohort analysis, and monetization (IAA/IAP).
- Proven track record of profitable campaign scaling.
- Strong analytical skills and a data-driven approach.
- English B2+ is mandatory - you’ll work directly with the US-based founder and collaborate in English on strategy, performance, and business decisions.
- Ability to work independently in a fast-paced startup environment.

What We Offer:
- Fully remote, full-time B2B cooperation.
- $50K–70K gross annual compensation.
- Direct collaboration with US leadership.
- High ownership and autonomy in UA strategy.
- Opportunity to influence game growth and business performance.

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