AI Web Platform Lead

Location: Mountain View, California, United States

Salary: $187,500–$253,500 per year in Mountain View

Company

hirify.global is a global financial technology platform serving customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Lead the global navigation and information architecture revamp across QuickBooks.com for human users and AI answer engines.
• Define structured data, content hierarchy, page architecture, and AEO/GEO standards, partnering with SEO/GEO and site strategy teams.
• Design AI-connected CMS authoring, review, and publishing workflows, taking AI-generated prototypes through design-system compliance, QA, and experimentation.
• Evaluate CMS platforms and adjacent tooling, including headless options, MCP/API-driven authoring, and personalization integrations, and recommend whether to build, buy, or migrate.
• Govern the design system with design, brand, engineering, and web production, including the component library, usage standards, and contribution model.
• Own Core Web Vitals, site-health measurement, experimentation instrumentation, and performance accountability across teams.

Requirements

• 7+ years across web platform, marketing technology, or digital experience roles, including hands-on CMS architecture experience; headless or composable experience is preferred.
• Fluency with AI-assisted development workflows, including prompt-to-prototype tooling, LLM-integrated authoring, and agentic pipelines, with sound judgment about quality trade-offs.
• Working knowledge of AEO/GEO principles, structured data, semantic HTML, crawlability, and answer-engine citation selection.
• Experience documenting or governing design systems with design and engineering teams.
• Technical credibility to read code, evaluate APIs, and pressure-test engineering estimates; daily production coding is not required.
• Ability to lead current-state mapping, future-state design, migration sequencing, and stakeholder alignment.
• Hands-on CRO and experimentation experience, including hypothesis design, test prioritization, and statistically disciplined results analysis, ideally for high-traffic acquisition surfaces or free/freemium products.
• Strong communication skills and the ability to simplify complex topics and align stakeholders.

Nice to have

• Experience with Adobe Target, Optimizely, or other experimentation platforms and CDP-driven personalization.
• Familiarity with Core Web Vitals optimization at enterprise scale.
• Experience in freemium or PLG contexts where web is a primary acquisition surface.

Culture & Benefits

• Competitive compensation with a pay-for-performance rewards approach.
• The position may be eligible for a cash bonus, equity rewards, and benefits under applicable plans and programs.
• Base pay varies according to job-related knowledge, skills, experience, and work location.