Marketing Communications Strategist (Manufacturing)

Location: Appleton, Wisconsin, United States of America

Company

hirify.global operates in the industrial manufacturing sector, with the role supporting ITW Welding and Miller communications, market presence, and industry leadership.

What you will do

• Lead strategic communications and public relations as the primary contact for trade publications, editors, journalists, and industry media.
• Build editorial calendars, PR strategies, media relationships, and opportunities for thought leadership, awards, speaking engagements, and customer success stories.
• Partner with Brand, Product Management, Sales, Engineering, divisional marketing teams, leadership, and external partners to coordinate enterprise communications.
• Write press releases, articles, case studies, product messaging, campaign content, executive communications, and marketing materials across digital, social, print, web, and video channels.
• Translate complex product information, applications, terminology, and differentiators into accurate, benefit-driven stories for internal and external audiences.
• Measure PR effectiveness, manage projects and feedback loops, and use AI and marketing technology tools to improve content workflows.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or a related field.
• 5+ years of experience in Public Relations, Corporate Communications, Marketing Communications, Journalism, or Content Marketing.
• Strong writing portfolio covering marketing copy, campaign messaging, social media, PR writing, or technical product communications.
• Excellent writing, editing, proofreading, storytelling, written and verbal communication, and ability to explain complex information clearly.
• Experience writing for multiple channels, including digital, social, print, PR, web, and campaign materials.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Technical curiosity, attention to detail, sound judgment, confidentiality, adaptability, continuous learning, and audience awareness.
• Experience developing and executing PR strategies and building relationships with trade publications, editors, journalists, or industry media is strongly preferred.
• Experience using AI writing, research, or productivity tools is preferred.

Nice to have

• Manufacturing, industrial, B2B, technical product, or skilled trades industry experience.

Culture & Benefits

• Work within Creative Services and report to the Senior Creative Services Manager.
• Collaborate across Product Management, Engineering, Sales, Brand, Divisional Marketing, Leadership, and external partner groups.
• Join an equal opportunity workplace committed to fair treatment, inclusion, and professional development.
• Responsible use of AI, continuous learning, accuracy, and confidentiality are emphasized.