Marketing Vertical Growth Team Lead (AI)

Location: Israel

Company

hirify.global develops AI-powered sports content technology that automates the creation, management, and distribution of content for sports rights holders and digital platforms.

What you will do

• Lead and coach two full-stack marketing managers, reviewing plans, setting goals, and maintaining execution timelines.
• Build and launch hands-on marketing plans, campaigns, and activities across channels.
• Own pipeline targets across verticals and report monthly on pipeline performance.
• Set demand-generation strategies covering target accounts, buyer personas, channel mix, budgets, and pipeline goals.
• Build global B2B programs across ABM, paid media, email, events, and webinars, including ABM plays for leagues, broadcasters, and rights holders.
• Partner with Sales, SDRs, and marketing technology operations to manage lead handoff, paid media ROI, and full-funnel reporting in HubSpot.

Requirements

• 6+ years of global B2B demand-generation experience with a track record of building pipeline that closed.
• 2+ years of experience managing and leading marketers.
• Hands-on experience as an all-around marketer at a B2B startup across campaigns, content, digital, events, and marketing operations.
• Daily use of AI tools for creating campaigns and marketing collateral.
• Strong command of marketing automation and CRM; HubSpot is preferred.
• Sharp, clear writing in English.

Nice to have

• Experience in digital sponsorship activation or digital commercialization.
• Background working with leagues, clubs, broadcasters, rights holders, or sports technology.

Culture & Benefits

• Work alongside innovative people in AI-powered sports content technology.
• Use video editing, generative AI, data, and other cutting-edge tools.
• Directly influence products and tools used by major sports clients, including the NBA, Bundesliga, LaLiga, and ESPN.