Head of Brand & Narrative (AI)

Location: Remote, Holon, Center District, Israel

Company

hirify.global.ai provides an agentic Quote-to-Revenue platform covering quoting, approvals, contracts, subscriptions, billing, and buyer collaboration in governed revenue workflows.

What you will do

• Define hirify.global’s company and category narrative, including its point of view on how AI is changing revenue work.
• Develop the core story, message architecture, proof points, brand voice, and practical narrative guidance.
• Write and edit high-visibility work such as executive talk tracks, campaign concepts, announcements, social posts, and customer stories.
• Set brand and creative direction for internal designers, writers, agencies, and other partners.
• Lead brand campaigns and awareness programs, and support executive storytelling, thought leadership, PR, speeches, interviews, bylines, and events.
• Partner with Product Marketing, channel leaders, social, content, revenue marketing, events, and design teams to create a coherent company story and improve it using customer insight, brand health, awareness, and campaign results.

Requirements

• Substantial experience in brand, narrative, communications, or integrated marketing, ideally in B2B SaaS or enterprise technology.
• Exceptional writing and editing skills, including the ability to move from strategic point of view to sharp, channel-appropriate copy.
• Experience building or substantially sharpening a company or category narrative rather than only maintaining an established one.
• Ability to make technical or complex ideas accessible without flattening their meaning.
• Strong strategic judgment and creative taste, with the ability to explain why a story matters to the business and its audiences.
• Ability to set direction while remaining hands-on with writing, briefs, creative reviews, and market launches.
• Ability to influence across teams and establish shared direction across different priorities and areas of expertise.
• Comfort working in a growing technology company where the market, product, and story are evolving.
• Ability to use evidence and audience insight to strengthen credibility while developing narratives beyond features and proof points.

Nice to have

• Experience with executive communications, thought leadership, PR, or corporate storytelling.
• Experience directing brand campaigns and creative partners.
• Experience building brand standards, voice systems, or narrative frameworks that teams use.
• Familiarity with AI and changing expectations around enterprise technology.

Culture & Benefits

• Remote work arrangement.
• Own the company and category narrative, brand voice, and strategy while collaborating with Product Marketing on product stories and proof.
• Work with channel and campaign leaders who own channel plans, execution, and performance.
• Build brand capabilities, standards, and processes that improve quality and consistency without slowing teams down.