Sr. Manager, Marketing Analytics (B2B SaaS)

Location: Bellevue, Washington, or Chicago, Illinois

Annual base salary: $170,000–$233,000 USD

Company

Okta provides identity security infrastructure for organizations and AI-enabled environments.

What you will do

• Own attribution modeling and full-funnel measurement across marketing channels, campaigns, partners, and field marketing.
• Translate data into insights and recommendations for marketing leadership and support performance narratives and QBRs.
• Create forecasts and scenario models for annual budget planning and incremental budget requests.
• Build and maintain self-service Tableau dashboards for brand, demand generation, digital marketing, and strategic events.
• Partner with Field Analytics, Strategy & Planning, Marketing Leadership, Data, and Marketing Data Operations teams to maintain data quality across martech systems.
• Implement AI/ML capabilities, design marketing experiments, validate results statistically, and mentor junior analysts while establishing analytics best practices.

Requirements

• 8+ years of experience in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years of marketing analytics experience covering campaign performance, demand generation, field marketing, and ABM measurement.
• Experience using data to drive business strategy and budget decisions across enterprise sales, product-led growth, and partner marketing models.
• Deep expertise in marketing attribution modeling and multi-touch measurement.
• Ability to communicate complex insights to executives, influence decisions, and guide others without formal management authority.
• Strong understanding of martech infrastructure, including database management, data hygiene, API integrations, advertising platforms, CRM, analytics tools, and data warehouses.
• Expert-level proficiency in Tableau, Salesforce, Snowflake, and Excel.
• Experience with statistical analysis, A/B testing, and experimental design.

Nice to have

• AI/ML experience in predictive modeling, propensity scoring, or marketing mix modeling.
• Google Analytics 4 or Adobe Analytics expertise.
• SQL proficiency.
• Growth marketing or demand generation background.
• Experience with privacy-first measurement, DSPs, or programmatic advertising.
• Python, R, or similar statistical tools.
• Advanced degree in business administration, analytics, economics, or a related field.

Culture & Benefits

• In-person onboarding experience designed to support connection and accelerate impact.
• Health, dental, and vision insurance.
• 401(k) and flexible spending account.
• Paid leave, including PTO and parental leave.
• Equity and bonus where applicable.
• Programs supporting well-being, social impact, talent development, and community connection.