VP, Brand Strategy (Healthcare)

Location: Remote (US)

Company

hirify.global brings together advisory, medical, and marketing teams to support patients and address healthcare barriers.

What you will do

• Act as a strategic partner to clients, solving business challenges and stewarding brands.
• Own discovery and development of brand, product, go-to-market, business, and creative strategies.
• Lead client meetings and workshops covering strategic foundations, competitive strategy, brand innovation, and experience.
• Partner with engagement strategy, clients, and creative teams to translate value propositions, audience needs, and reasons to believe into desired experiences.
• Lead qualitative and quantitative research and insights projects covering target audience needs.
• Ensure activations and executions reflect brand strategy principles, diagnosing misalignment and recommending solutions; support the SVP, Strategy, in expanding capabilities.

Requirements

• 10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably in healthcare, pharma, life sciences, or another highly regulated industry.
• Ability to independently lead strategy across complex accounts, set direction, guide clients, and own deliverables from start to finish.
• Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy.
• Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
• Strong storytelling, facilitation, and presentation skills, with the ability to translate complex information into clear, compelling narratives.
• Collaborative cross-functional leadership and the ability to guide teams toward aligned outcomes.
• Comfort operating autonomously, managing ambiguity, escalating selectively, and maintaining accountability for quality and client impact.

Culture & Benefits

• Permanent, full-time employment.
• Remote work from the US.
• Work within an interdisciplinary healthcare environment spanning advisory, medical, and marketing teams.