Senior Manager, Partner Brand Strategy (AI/AEO)

Location: Remote, United States

Company

hirify.global is an education technology company helping regional universities launch and grow online programs for modern learners. It supports more than 100 universities and colleges across five countries, with programs in nursing, healthcare, teaching, business, technology, and public service.

What you will do

• Lead the Partner Brand Strategy workstream across a portfolio of 100+ university partners, including intake, prioritization, positioning and messaging standards, brand kit frameworks, and creative brief standards.
• Translate marketing briefs into creative briefs with approved copy and messaging for paid social, email, SMS, and flyer campaigns.
• Develop differentiated brand positioning, messaging, and brand architecture using competitive landscape mapping, campaign insights, AEO insights, and performance data.
• Build and maintain partner brand kits covering positioning, voice, proof points, and AEO guidelines for AI search results.
• Build student personas and collaborate with Research & Insights and Community Engagement to incorporate student insights into brand messaging.
• Manage and coach Brand Strategists, allocate resources, lead complex initiatives, align cross-functional teams, and coordinate the working rhythm with the external creative agency.

Requirements

• 6–8 years of experience as a brand strategist or brand planner, including experience leading a team and building or scaling a practice.
• Experience developing brand positioning, messaging, and brand architecture across multiple brands or accounts.
• Strong research and insights skills, including the ability to build student personas and turn first-party data into a clear brand narrative.
• Working knowledge of answer engine optimization (AEO), including how brand positioning and content appear in AI search and answer engines and how to create executable guidelines.

Nice to have

• Agency background or experience managing work through an external agency.
• Master’s degree in Marketing, Communications, or a related field.
• Experience working across a multi-brand or multi-client portfolio, including agency, franchise, or higher education experience.
• Hands-on experience building AEO measurement or content programs.
• Experience building brand kits or toolkits for teams to use independently.

Culture & Benefits

• Remote role based in the United States.
• Work with cross-functional teams including Integrated Marketing, Content Strategy, SEO/AEO, Paid Media, Lifecycle, Digital Experience, Research & Insights, and Community Engagement.
• Equal-opportunity employer supporting a diverse and inclusive workforce.