Senior Brand Strategist

Location: Detroit, Michigan, United States; hybrid, with teams in the office an average of four days a week.

Base salary: $60,000–$140,000 USD per year.

Company

hirify.global is a global creative company combining brand experience, customer experience, and commerce, and is part of WPP.

What you will do

• Lead primary and secondary research, environmental and trend analyses, and synthesis of actionable insights.
• Analyze data and user analytics to understand behavior, results, and opportunities.
• Connect human needs, business strategy, and the competitive landscape to define value propositions and business-critical priorities.
• Lead defined workstreams, drive prioritization, and contribute to problem-solving across brand experience projects.
• Develop measurement plans to assess solution impact and support ongoing optimization.
• Facilitate client workshops and collaborate with brand strategy, BX, and account leadership teams.

Requirements

• Bachelor’s degree and a multidisciplinary background, preferably in marketing, advertising, strategic planning, business strategy, psychology, sociology, anthropology, or equivalent experience.
• 3–5 years of applicable experience.
• Strong problem-solving, troubleshooting, and critical-thinking skills.
• Ability to communicate effectively and organize information into an intuitive flow, both orally and in writing.
• Passion, familiarity, and curiosity for design thinking methodology.
• Passion for creating solutions that deliver and capture value for organizations, customers, and employees.
• Interest in brand experience, product management, business strategy, and innovation.

Culture & Benefits

• Human-centered approach focused on empathy and meaningful experiences.
• Hybrid work model with regular collaboration in the office.
• Competitive benefits package.
• Accommodations or flexibility can be discussed with the hiring team.
• Respectful, inclusive workplace with equal employment opportunities.