Senior FP&A Analyst - Games Marketing

Location: San Mateo, California, United States; hybrid, with 2–3 days per week in the office.

Base salary: $141,400–$212,200 USD per year, plus potential bonus and benefits.

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services and entertainment experiences to more than 100 million people.

What you will do

• Manage monthly reporting for games marketing spend, including variance analysis, commentary, risks and opportunities.
• Prepare quarterly forecast and annual budget components, review assumptions and maintain accurate plans.
• Consolidate financial information across regions and business units, resolving inconsistencies and maintaining data quality for key titles.
• Track campaign commitments, accruals, actuals and forecast spend with marketing and accounting teams.
• Build financial models, reports and planning tools, including opportunities to use AI for routine analysis and reporting.
• Support Anaplan adoption through training, testing, data validation, model improvements and process simplification.

Requirements

• Experience in FP&A or a related planning and performance reporting role, with the ability to manage workstreams independently.
• Strong financial modelling and advanced Excel skills, with a sound understanding of financial statements and management reporting.
• Experience preparing budgets, forecasts, variance analysis and commentary for business stakeholders.
• Ability to investigate complex data differences, identify financial performance drivers and explain findings clearly.
• Confidence working with stakeholders across functions and regions to gather inputs, review assumptions and resolve queries.
• Strong organisational skills, attention to detail and the ability to manage competing deadlines.

Nice to have

• Degree in Finance, Accounting, Economics or a related field, or equivalent experience.
• Professional accounting qualification or progress toward CIMA, ACCA or CPA.
• Experience with SAP, Oracle, Anaplan, Adaptive Insights, Hyperion or similar finance and planning systems.
• Experience supporting planning-system adoption or improving finance processes.
• Marketing finance experience, including campaign investment and spend management.
• Interest in gaming, technology or entertainment.

Culture & Benefits

• Hybrid working model based in the San Mateo office, typically 2–3 days per week onsite.
• Exposure to global finance operations and close partnership with hirify.global marketing teams.
• Creative and inclusive culture focused on innovation and collaboration.
• Medical, dental and vision coverage, matching 401(k), paid time off, wellness programme and Sony product discounts.
• Competitive salary and potential bonus package.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks for some roles.