Performance Creative Strategist (Performance Marketing)

Location: Berlin, Germany; hybrid working with 3 days per week in Berlin

Company

hirify.global is a consumer healthcare platform providing personalised digital care across preventative health, weight management, and men's and women's health conditions. The company joined Hims & Hers and is integrating its digital healthcare businesses in Germany.

What you will do

• Translate German customer insights, market trends, and performance data into execution-ready creative briefs for paid social, with Meta as the primary channel and TikTok and YouTube in scope.
• Build creative testing frameworks, message hierarchies, testing roadmaps, and iteration plans.
• Analyse creative performance using CTR, CVR, CPA, ROAS, hook rate, and hold rate, then turn findings into testable ideas.
• Scale winning concepts into multiple angles, formats, and variations for systematic testing.
• Brief, manage, and iterate with UGC creators, designers, editors, agencies, media buyers, and cross-functional teams.
• Operate hands-on in a high-volume, experiment-driven environment where learning and iteration are prioritised over polish.

Requirements

• Experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta and paid social.
• Proven ability to write exceptional creative briefs that designers and copywriters can execute and that unlock effective ads.
• German fluency at B2+ level, strong knowledge of German customer behaviour and cultural nuance, and hands-on experience creating or localising campaigns for German-speaking audiences.
• Fluency in performance marketing metrics, including how creative affects CTR, CVR, CPA, and ROAS across the funnel.
• Experience working with UGC creators and performance-led content from briefing and iteration through to reviewing results.
• Experience building systematic creative testing frameworks, message hierarchies, and structured experiments rather than one-off ideas.
• Collaborative and pragmatic approach, with comfort working through ambiguity and shifting priorities in a fast-moving environment.

Nice to have

• Experience in DTC, subscriptions, health-tech, or high-growth startups where speed and efficiency matter more than perfection.

Culture & Benefits

• Flexible hybrid working with 3 days per week in Berlin.
• Opportunity to support patients in Germany and help build a leading digital healthcare brand.
• Employee stock program providing equity in the business.
• Inclusive environment valuing diverse backgrounds, experiences, and perspectives.
• Reasonable interview-process adjustments can be requested.
• AI-assisted tools support business and recruitment processes, while hiring decisions are made by people and applications are reviewed by the recruitment team.