Senior Programmatic Manager (Programmatic Advertising)

Location: Hybrid, INNOCEAN Frankfurt, Germany

Company

hirify.global is a pan-European marketing and communications network combining local expertise with data, technology, and creativity to create brand experiences for global brands, including Hyundai and Kia.

What you will do

• Plan, execute, optimize, and scale programmatic campaigns across Display, CTV, and Audio channels.
• Manage campaigns end-to-end against performance, quality, and business objectives.
• Own campaign budgets, forecasting, pacing, and performance tracking.
• Analyze campaign data, develop actionable recommendations, and deliver performance reports for clients and internal stakeholders.
• Collaborate with media, creative, analytics, and client teams on campaign strategies.
• Negotiate, activate, and manage Private Marketplace deals while monitoring industry trends and best practices.

Requirements

• 3+ years of experience in programmatic advertising with hands-on campaign management experience in DSPs, ideally DV360.
• Strong understanding of real-time bidding, the programmatic ecosystem, and digital media buying.
• Proven ability to manage budgets, analyze performance data, and optimize campaigns based on KPIs.
• Strong analytical mindset and ability to turn complex data into clear business insights.
• Excellent written and verbal English communication skills.
• Degree in Media Management, Economics, IT, Marketing, or a related field.
• Advanced MS Office skills, particularly PowerPoint and Excel.
• Proactive, solution-oriented approach and ability to work in a fast-paced, collaborative environment.

Nice to have

• German language skills.
• Experience with Social Media and/or Search campaigns.
• Familiarity with GA4 or Adobe Analytics.
• Knowledge of emerging Martech trends, including Privacy Sandbox, Server-Side Tracking, or Dynamic Creative Optimization.
• Experience managing client relationships and presenting campaign performance to stakeholders.
• Automotive industry experience or genuine passion for cars.

Culture & Benefits

• Senior-level ownership and autonomy to shape strategies and influence decisions.
• Development through challenging work, diverse topics, and opportunities to expand leadership and functional expertise.
• Close collaboration with senior stakeholders and leadership on key business priorities.
• Collaborative, high-performing environment built on curiosity, open dialogue, trust, flexibility, and sustainable ways of working.
• Benefits include food vouchers, gym subsidy, bicycle leasing, mental health platforms, and other health-focused benefits.