Senior Google Shopping & Product Feed Manager (E-commerce)

Location: Cologne, Germany; remote work is available within Germany, with attendance required for team events and important team moments.

Company

hirify.global is a European e-pharmacy focused on online health, over-the-counter, beauty, and personal care products.

What you will do

• Own and continuously optimise the Google product feed strategy across a large and complex e-commerce portfolio.
• Manage Google Merchant Center, including feed health, diagnostics, disapprovals, attributes, and product data quality.
• Improve Shopping performance through feed enrichment, taxonomy, titles, descriptions, product attributes, custom labels, segmentation, and feed management tools such as Productsup.
• Plan, implement, and optimise Google Shopping, Performance Max, and Search campaigns while managing significant advertising budgets.
• Analyse product, pricing, availability, margin, campaign, and performance data and turn insights into feed, bidding, and campaign optimisation actions.
• Collaborate with Data, Analytics, Pricing, Tech, and Country Management; develop testing frameworks and scalable solutions.

Requirements

• 5+ years of experience in Google Shopping, Product Feed Management, SEA, or Performance Marketing within e-commerce or another product-heavy environment.
• Deep hands-on expertise with Google Merchant Center and Google product feeds.
• Strong knowledge of feed optimisation, including product attributes, taxonomy, titles, descriptions, custom labels, diagnostics, and disapprovals.
• Experience with feed management platforms such as Productsup, Channable, DataFeedWatch, or comparable solutions.
• Strong hands-on knowledge of Google Ads, particularly Google Shopping and Performance Max; Search experience is highly relevant.
• Understanding of how feed quality, campaign structure, bidding, pricing, and product availability interact to drive Shopping performance.
• Strong analytical skills and the ability to turn large amounts of product and performance data into concrete optimisation opportunities.
• Confidence working with Excel or Google Sheets, web analytics, and attribution models.
• Fluent English.

Nice to have

• Experience working with large product catalogues and complex e-commerce environments.
• Experience with scripts, SQL, or automation.
• German language skills.
• Experience using AI, scripts, automation, or LLMs for feed management and performance marketing.

Culture & Benefits

• Hybrid work with remote work available within Germany and regular team events.
• Corporate pension plan with guidance from an external consultant.
• Leadership development support through internal and external training.
• Free and anonymous mental health support from nilo.
• Fully funded Deutschland Ticket, 30 days of paid vacation plus Rosenmontag, and up to 10 additional unpaid vacation days after one year.
• Urban Sports Club membership, employee discounts, and regular team events and celebrations.