Senior SEA Manager (m/f/d)

Location: Cologne, Germany; remote work is available within Germany, with attendance at team events and office moments expected.

Company

hirify.global is a European e-pharmacy focused on providing health, over-the-counter, beauty, and personal care products through its online store.

What you will do

• Plan, implement, and own Google Shopping, Google Search, and Bing campaigns from strategy and structure through day-to-day optimisation.
• Develop and scale the paid search advertising channel and shape its long-term direction.
• Manage significant advertising budgets and optimise campaign structure, bidding, audiences, feeds, and copy.
• Analyse performance data, identify insights, and translate them into concrete optimisation actions.
• Own the annual budget plan and KPI framework, presenting results and strategy to senior stakeholders.
• Lead A/B and multivariate testing and collaborate with Analytics, Data, Pricing, and Country Management teams.

Requirements

• 5+ years of hands-on SEA or Performance Marketing experience, including proven ownership of Shopping and Search campaigns at scale.
• Deep expertise in Google Ads Search and Shopping, Bing Ads, Google Merchant Center, and feed optimisation.
• Strong analytical skills, including performance analysis, pattern identification, and data-driven optimisation.
• Proficiency in Excel or Google Sheets and familiarity with attribution models and web analytics such as GA4.
• Fluent English is required.
• Ability to work remotely from within Germany or participate in the Cologne office and team events as required.

Nice to have

• Experience with ProductsUp.
• German language skills.
• Experience building smart workflows or using LLMs in a marketing context.

Culture & Benefits

• Collaborative work environment focused on health, purpose, and employee contribution.
• Company pension plan with guidance from an external consultant.
• Leadership development support through internal and external training.
• Anonymous and free mental health support through nilo.
• Fully funded Deutschland Ticket, 30 paid vacation days per year plus Rosenmontag, and the option for up to 10 additional unpaid vacation days after one year.
• Urban Sports Club membership, employee discounts, and regular team-building events and celebrations.