Performance Marketing Manager

Location: Germany; hybrid work.

Company

hirify.global SE operates online lottery brands including LOTTO24 and Tipp24, partners with Spain’s ONCE, and invests in e-commerce start-ups through ZEAL Ventures.

What you will do

• Launch, manage and optimise paid digital campaigns in the Finnish market across Google, Meta, TikTok, YouTube and Display.
• Own campaign budgets and optimise performance against business KPIs.
• Analyse campaign results and turn performance data into actionable improvements.
• Plan and run tests across audiences, creatives, channels and campaign setups.
• Explore new performance marketing channels and support tracking, measurement and reporting.
• Coordinate with internal teams, external agencies and partners while monitoring the Finnish market, competitors and digital marketing trends.

Requirements

• 5+ years of performance marketing experience in a B2C environment.
• Strong hands-on experience with Google Ads, Meta Ads and TikTok Ads.
• Strong analytical skills and experience with Google Analytics and platform-specific ad managers.
• Experience managing and optimising significant paid media budgets against performance KPIs.
• Structured, results-oriented and comfortable working independently.
• Strong communication and collaboration skills.
• Fluent English, written and spoken.

Nice to have

• Experience with Display and Affiliate Marketing.
• Experience in start-up, new market launch or agency environments.
• Understanding of how performance marketing works alongside broader brand and offline marketing.

Culture & Benefits

• International working environment with autonomy, trust and ownership.
• Supportive team and opportunity to shape ways of working.
• €1,500 annual development budget.
• Unlimited vacation days in addition to a yearly 30-day vacation allowance.
• Temporary work from abroad supported through the WorkFlex platform.